tUX Microsite Program Careers 08.2024
Custom SEO Careers Header (H1, 50ch)
NOTE: Page’s H1 will appear above the sub-navigation.
NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.
Career, Outcomes-focused Header (H2, 65ch)
Flexible Fact
Flexible Fact
This is the career outlook page overview section. Use this space to introduce the industry fields and career options that are relative to the program. Make the case how this degree can have positive ROI in the long run for the prospective student.
Next, provide a short intro to offer additional context/storytelling about the industry. outlook surrounding the careers relative to the program. Please list a max of 3 facts and/or proof points relevant to the career outlook of the program.
- Bullet list of scannable key facts and/or proof points
- Bullet list of scannable key facts and/or proof points
- Max of 3
This section should be between 1-2 paragraphs and should not exceed 850 ch.
[RB] Request More Information
Complete this form to receive information about coursework, admissions, tuition, and more.
Top Careers/Industry, Outcome-focused Header (H3)
Job Title/Industry Stat ($)###,###/(%) per year1
Job Title/Industry Stat ($)###,###/(%) per year2
[Optional] Job Title/Industry Stat ($)###,###/(%) per year3
[Optional] Job Title/Industry Stat ($)###,###/(%) per year4
NOTE: Please feature 2-4 career titles/industry stats in the cards above.
Career Abstract + Proof Points, Outcome-focused headline (H2)
Do not write in a manner that over promises or depicts outcomes as an absolute (i.e., you will). Use narrative to reinforce the long-term value of a degree and long-term ROI. Can include examples of organizations or companies that have been known to hire graduates.
Aim for no more than 2 paragraphs + bullet list (this is a reference, not an absolute).
- Proof point including job growth stats, placement rate, or career stat
- Proof point including job growth stats, placement rate, or career stat
- Max of 3 points
“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”
– [First][Last], [Program Name] ,Class of [YYYY]
Program Outcomes and Skills Acquired
What You’ll Learn
- One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- Max of 8 outcomes, unless more are required by accrediting body or partner’s program director
Skills You’ll Gain
- List all hard and soft skills associated with the degree
- List all hard and soft skills associated with the degree
- List all hard and soft skills associated with the degree
- List all hard and soft skills associated with the degree
- Max of 8 skills, unless more are required by accrediting body or partner’s program director
[RB][ Optional] Customize Your Area of Study
One sentence explaining that there are other unique specializations available for this program to customize your study and why a student may consider choosing one. Do not reference the # of specializations for the program in this copy.
NOTE: Please keep this sentence non-program specific as it will be used across multiple programmatic pages as a reusable block.
[RB] Career Services, Benefit-focused Header (H2)
Brief introductory copy highlighting the career services available to the student. These should be brand-specific services that all students can access to support their education outcomes journey.
This section should have 2-3 sentences.
Sources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
SEO Team
- Keywords (for Copy Team)
- URL (if different from standard URL)
- Meta Title and Description
PMM Team
- Freya Info (only needs to be provided once since all programs and tealium codes will be used across the microsite)
- RFI List (with SRP Links to each program)
- Program Tealiums