Online [SEO Certificate Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

Program Value Prop Header (H2, 65ch)

Modality (Ex: 100% Online)

Duration (Ex: 2 years)

## Credit Hours

$### Cost Per Credit

NOTE: Icon content facts above are standard.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Elevator Pitch, Outcome-focused Header (H2, 75ch)

Header should communicate/reinforce key value props. Use bolding to emphasize key callouts. Reference program WIKI sections for overview, strengths, distinguishable features, and the most important message for students to hear about the certificate program.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

This content should not exceed 500 ch.

Certificate Details

Ex: One impressive valuable prop about the program
Ex. One impressive fact–sentence narrative allowed, if needed
Ex. AACSB Accredited
Ex. No Application Fee
3-5 value props or key facts about the program. This content should not exceed 200 ch

Request Info

Curriculum, Benefit-focused Header (H2)

## Courses

Flexible Fact

Overview of the curriculum and the value the coursework will bring to someone seeking this certificate. Mention licensure/certification pathways if applicable.

This content should be between 1-2 paragraphs and should not exceed 850 ch.

Required [Certificate Name] Courses (H3)

RIS 100 Course Title 1 3 Credits

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Optional Specialization Courses Listing in bullets*:

RIS 111 Course Title
RIS 222 Course Title
RIS 333 Course Title
RIS 444 Course Title

*This option is recommended if there are more than 3 specializations for the program and course descriptions are NOT needed to be displayed for each specialization, and a specialization page is being built out where specialization course descriptions can be displayed. If this option is selected, the Course Title should be changed to the Specialization Name.

RIS 111 Course Title 2 3 Credits

Pre-requisite: RIS 101 Lorem ipsum odor amet, consectetuer adipiscing elit.

RIS 222 Course Title 3 3 Credits

Header copy:

Lorem ipsum dolor sit amet, consectetur adipiscing elit
Ut maecenas curabitur felis conubia, condimentum consequat
Leo aenean sed tempor lectus, laoreet suspendisse
A leo interdum massa lacinia quisque dignissim, in aliquam parturient viverra
Venenatis risus vehicula integer, dignissim scelerisque egestas senectus, vel donecv

RIS 333 Course Title 4 3 Credits

RIS 789 Course Title 5 1-6 Credits

Partner-provided course description content.* Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Pre-requisite: RIS 123 Lorem ipsum odor amet, consectetuer adipiscing elit.

*Disclaimer content can also live within this description space. (Ex. “*Field placement/practicum/internship courses must be taken during the second semester of the fourth year of the program.”)

Career Outlook, Outcome-focused Header (H2, 75ch)

This section should be a high-level overview of the career outcomes related to the program. Include a general narrative about the potential career path and 1 stat from a primary source.

Focus on most compelling career insights. Include career-relevant certifications and accreditations if not already covered on the page. Cite data, use BLS, PayScale (use superscript numerals for citations).

This section should not exceed 500 ch.

Top Careers/Industry, Outcome-focused Header (H3)

Job Title/Industry Stat ($)###,###/(%) per year¹

Job Title/Industry Stat ($)###,###/(%) per year²

NOTE: Please feature 2 career titles/industry stats in the cards above.

Value of a Certificate

This section should provide a high-level overview of the value props or benefits to the student of completing a certificate. Value prop opportunities to include in this section:

Customizing your education – a way to customize a degree program by adding a cert in another area of specialized study to gain more valuable skills for a student to market themselves/add to resume

Gain an additional credential quickly. A fast and affordable way for working professionals to upskill their expertise in a specific area that can then help with advancing their careers/get promoted

Ability to count courses towards a bachelor’s or master’s degree path (verify if this is possible with partner)

This content should be between 1-2 paragraphs and should not exceed 850 ch.

Certificate Outcomes, Benefit-focused Header (H3)

One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)

One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)

One outcome per line Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)

Max of 8 outcomes, unless more are required by accrediting body or partner’s program director

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

– [First][Last], [Program Name] ,Class of [YYYY]

Admissions, Benefit-focused Header (H2)

[RB?] Application Deadline MM/DD/YY Semester QX YYYYY

Start Date MM/DD/YY Semester QX YYYYY

This section should be between 2-3 sentences and should not exceed 500 ch that encourage the user to start the application process.

[RB?] Online Application Form Apply Now [Link to application form]
Degree and Minimum GPA Describe requirements for degree and GPA
Transcripts
Explain that official transcripts are needed
Transfer Credits Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s) Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional Requirements Please list any other program requirements and/or wavier eligibility available
Admissions
NOTE: Button above is standard and links to the Brand admission hub page.

Tuition, Benefit-Focused header (H2)

[RB] $### Cost per Credit

## Total Credits

NOTE: Icon content facts above are standard.

Please provide a brief overview for the tuition costs for this program.

Aim to minimize cost concerns and speak to long term ROI (stress value of the degree). If affordability is a value prop be sure to stress. If scholarships are available, please provide details within this content block.

This section should be between 2-3 sentences and should not exceed 500 ch.
Tuition & Aid
NOTE: Button above is standard and links to the Brand tuition page.

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.

Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.

Style: Follow the partner’s style guide for source formatting.

If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)

Page Content (Word doc)

Program Description: One sentence introduction of the program. Do not exceed 150 ch. (include in Word Document)

SEO Team

Keywords (for Copy Team)

URL

Meta Title and Description

Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):

Program Short Name

Degree Level

Field of Study

Site architecture changes: if this needs to get added to the main menu, etc.

PMM Team

Freya Info (only needs to be provided once since all programs and tealium codes will be used across the microsite)

RFI List (with SRP Links to each program)

Program Tealiums

The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):

Duration (open text box)

Format (one of the following):

Online

On-Campus

Blended

Synchronous

Asynchronous

Online with internship

Online with residency

Asynchronous with limited synchronous virtual elements

Total cost (open text box)

Total credits (open text box)

Design Team

Image(s)

[RB?] Online Application Form	Apply Now [Link to application form]
Degree and Minimum GPA	Describe requirements for degree and GPA
Transcripts	Explain that official transcripts are needed
Transfer Credits	Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s)	Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional Requirements	Please list any other program requirements and/or wavier eligibility available