About [Partner]

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

School Value Prop Header (H2, 75ch)

This section will highlight specific brand differentiators and providing an indication of online learning advantages.

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Content should not exceed 400 ch.

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

– [First][Last], [Program Name] ,Class of [YYYY]

Why Choose [Partner], Value Prop Header (H2, 75ch)

This sections will highlight why [partner] is the best choice for online learning. It should also focus on primary value props and brand differentiators.

Content should not exceed 500 ch.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Accreditation & Recognition, Value Prop Header (H2)

Approximately 1 paragraph, highlighting any relevant partner-level or program-level accreditation, rankings, and awards.

Partner-level recognition, rankings, and awards
Partner-level recognition, rankings, and awards
Partner-level recognition, rankings, and awards
No limit

NOTE: PMM to provide accreditation or recognition badges, if available.

[Partner Name] Fast Facts (H2)

One impressive value prop or school fact
Ex: Year school was established
Ex: # of online students
Ex: # of States and/or Countries where online students live
Max of 8

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

– [First][Last], [Program Name] ,Class of [YYYY]

Our Vision & Values, Value Prop Header (H2)

Provide a school vision statement and an introductory sentence with a list of values below.

This section should be 2 paragraphs.

NOTE: We have the option to include the value name only or a value name with copy. Below shows the possible display options based on the number of values provided.

[Value Name] (H3)

Include a 1-2 sentence description.

[Value Name] (H3)

Include a 1-2 sentence description.

[Value Name] (H3)

Include a 1-2 sentence description.

[Value Name] (H3)

Include a 1-2 sentence description.

[Value Name]: Include a 1-2 sentence description
[Value Name]: Include a 1-2 sentence description
[Value Name]: Include a 1-2 sentence description
[Value Name]: Include a 1-2 sentence description
[Value Name]: Include a 1-2 sentence description
[Value Name]: Include a 1-2 sentence description
[Value Name]: Include a 1-2 sentence description

[Value Name] (H3)

Our History & Mission, Value Prop Header (H2, 75ch)

This section should feature the school mission statement and details about the partner’s history.

Content should not exceed 700 ch.

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

Can I visit the campus?

Yes, you’re welcome to visit campus anytime. Get local information and schedule your on-campus visit by chatting with our admissions team at [phone number] or [email] (likely a callout for brand to provide).

How many students attend [Institution Name]?

There are [number of students] at [school name] in a range of [graduate, undergraduate and certificate] programs. You can learn more about us here (insert URL to about page).

Do you offer hybrid degree programs?

We do. You may check to see if a program is offered in a hybrid format by looking at the FAQs for the program you’re interested in.

We do not. Our programs are entirely 100% online, allowing you to study when and where it’s best for you throughout your entire program.

Is the diploma different for online students?

It is not. The diploma is the same for all graduates, whether their program was completed online or at our campus location.

When was the university founded?

List the year, then “You can learn more about our accreditations here (insert URL to about page).”

What is the university ranking?

You can learn more about our awards and recognition here (URL to about page).

Explore FAQs

NOTE: Button above is standard and links to the FAQ Hub, only IF FAQ Hub is part of the strategy.

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)
Brand FAQs: Refer to Brand FAQ page for copy need (only for strategies using FAQs)

SEO Team

Keywords (for Copy Team)
URL (if different from standard URL)
Meta Title and Description
Which 6 FAQs should appear on the overview, if standard FAQs displayed on this demo page are not used (only for strategies using FAQs)

PMM Team

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)

Design Team

Image(s)