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tUX Microsite Brand FAQ 08.2024

NOTE: This page is for internal use ONLY.

Frequently Asked Questions: Brand

The Brand FAQs are featured on brand-level microsite pages. Brand FAQs are also located, or “live,” within the FAQ hub of the microsite. These FAQs should be written to align with the university brand and should account for all programs within the partner’s online program portfolio.

Brand FAQs may be required content for microsites following the traditional tUX and LTO-Expanded microsite strategies. Not all questions featured in each category are required to be written. However, it is encouraged to create as many of the FAQs outlined in each category to help paint a larger picture for prospective students when researching the university, its values, the admissions process, and the overall student experience.

Strategic Writing Direction

When writing answers to these FAQs please follow these core guidelines:

Keep it conversational

It is important to ensure our answers have a welcoming tone. Write how people talk. Keep in mind, conversational does not mean casual. Avoid informality and jargon.

Turn a less desirable answer into a positive

Help reframe the prospect’s mindset if the answer is not ideal. For example, if a program doesn’t offer scholarships, help guide the student to other options to help fund their degree.

Include keywords

Always incorporate the provided SEO keywords into FAQs and align the phrasing of an FAQ to best suit the exact-match opportunities.

Please keep in mind this brand-level content

This means the prospect is seeking an answer written in a manner that accounts for all the programs within the institution’s portfolio. When a general answer will not suffice for all the programs, you may want to call out the program(s) outliers and offer a method (via link or other avenue) for the prospect to get the program-specific answer.

Add interlinks whenever possible

When writing responses, include linked text to other relevant content when applicable to brand-level pages. Interlinking can boost overall microsite engagement and performance (i.e., increase average visitor sessions, reduce bounce rate, increase keyword rankings, increase page visits, etc.).

Additional FAQ Needs

The following are additional content and FAQ page needs to be provided by the SEO Team:

Keywords and Interlink Direction

Please provide relevant keywords to the Content Team to assist in FAQ content creation. When reviewing FAQ responses, please provide any interlinking opportunities to incorporate during editing.

URL (if different from the standard URL)

If there is a URL change from the standard, this will require DEV due to the dynamic nature of elements like FAQ buttons, etc.

Meta Title and Description

Please provide the meta title and description for the page.

Brand FAQs by Category

Questions should be answered with one or more complete sentences. Aim to be concise but conversational. Not all questions are applicable to all programs. Please use your judgment when writing the final copy. If you are confused, please reach out to the product marketing manager.

Categories Jumplinks

General Brand FAQs

List campus address, then “You can learn more about us here (insert URL to about page).

Yes, you’re welcome to visit campus anytime. Get local information and schedule your on-campus visit by chatting with our admissions team at [phone number] or [email] (likely a callout for brand to provide).

Include mission, then “You can learn more about us here (URL to about page)”.

Include answer in a complete sentence.

There are [number of students] at [school name] in a range of [graduate, undergraduate and certificate] programs. You can learn more about us here (insert URL to about page).

You can learn more about our awards and recognition here (URL to about page).

It will not. The diploma is the same for all graduates, whether their program was completed online or at our campus location.

It is not. The diploma is the same for all graduates, whether their program was completed online or at our campus location.

Absolutely! Graduates of the on-ground and online programs are strongly encouraged to walk in their graduation ceremony.

They will not. There’s no difference in the diplomas presented to graduates of the online and on-campus programs.

List accrediting body, then “You can learn more about our accreditations here (insert URL to about page).

List accrediting body, then “You can learn more about our accreditations here (insert URL to about page).”

List the year, then “You can learn more about our accreditations here (insert URL to about page).”

List the values, then “You can learn more about our accreditations here (insert URL to about page).”

The difference between regional and national accreditation is best explained by EDsmart here.

We do offer a number of our degrees online so that working adults may study in the times and locations that are best for them without having to compromise on course rigor or the quality of education they receive. You may review all of our online programs here (insert URL to the page that allows them to select which program they want to view).

We do. You may check to see if a program is offered in a hybrid format by looking at the FAQs for the program you’re interested in.

OR

We do not. Our programs are entirely 100% online, allowing you to study when and where it’s best for you throughout your entire program.

There is. [university name] is committed to embracing and celebrating diversity — in all dimensions — as a necessary component of academic and professional excellence.

Each school will have its own interpretation/spin and we should use it, then “You can learn more about us here (URL to about page).”

We are founded in the [affiliation] principles. This means that… You can learn more about us here (URL to about page).

We do offer job placement assistance, as well as other career services [link to URL for career services] such as [list a few].

OR

While we do not offer job placement directly, we do offer a number of career services [link to URL] to help you secure your dream role after graduation.

Return to Categories Jumplinks

Admissions Brand FAQs

Not at all. [name of school] welcomes people from all faiths and cultures. Read more about how our religious affiliation shapes our culture here (URL to page, usually about us).

Sometimes credits for work experience can be applied to the program you want to enroll in. It is best to talk to an admissions advisor for the [program you’re interested in] (URL to all-programs page) to see if that’s possible and if so, how to move forward.

OR

No, we do not accept work experience for transfer credits.

Include answer in a complete sentence.

These differ by the university so you’ll have to investigate and then describe it.

Include answer, then “You can learn more about admission requirements here (URL to admissions page).”

While the specifics of each program vary, the admissions process always starts by submitting your application for the program you want to attend. To complete your application file, you’ll need official transcripts, letters of recommendation, personal statements, and more. Our admissions team will help guide you through this process. Once your file is complete with all items, it will be reviewed for a decision. The review process generally takes 2–4 weeks.

Include answer in a complete sentence.

Include answer in a complete sentence.

We do accept transfer credits, which can help reduce your total tuition as well as time spent earning the degree. To learn more, review the details of the [program you want to enroll in] (url to page with all programs).

The time it takes to complete your application file with all necessary information will vary based upon obtaining letters of recommendation, transcripts, etc. Once your application file is complete with all necessary information, it typically takes 2–4 weeks to review and provide an answer as to whether you’ve been accepted to the program. [Review admission requirements] (insert URL to admissions page].

Include answer in a complete sentence.

You can easily start your application now (URL to “apply now” URL found on home page).

The first step in the application process is to fill out the online application found here (URL to application).

While you do not need to have all documents ready when you [start your application] (URL to “apply now” URL), your application file (GPA/transcripts, letters of recommendation, goal statements, etc.) must be complete when you submit your application to the program. Incomplete files will not be considered. Please visit our [admission requirements page] (insert URL to admissions page) for full details of what’s needed.

Include answer in a complete sentence.

Obtaining transcripts, securing letters of recommendation, writing personal statements[,] and the like have variable lengths of time associated with them, which is why you should start them as soon as you can. Once your application file is complete, it typically takes 2–4 weeks to review and provide an answer as to whether you’ve been accepted to the program.

Once your application file is complete, it typically takes 2–4 weeks to review and provide an answer as to whether you’ve been accepted to the program. Please visit our [admission requirements page] (insert URL to admissions page) for full details of what’s needed.

Once your application file is complete, it typically takes 2–4 weeks to review and provide an answer as to whether you’ve been accepted to the program.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

It’s best to talk to your program manager directly about this, as what you can do depends upon why you were not accepted into the program. Generally speaking, if your GPA wasn’t high enough, you can take community college courses to improve it. You may also simply need more work experience.

Return to Categories Jumplinks

Accreditations and Rankings Brand FAQs

(example accrediting bodies include but are not limited to CSWE, AACSB, SHRM, CAHME)

Return to Categories Jumplinks

Online Learning Brand FAQs

[University name] has a physical, brick-and-mortar campus located in [city, state]. We’re accredited by [insert all school-based accreditations here that link to the pages that mention them]. You can learn more about [accepted shortened university name] here (URL to about page).

Include answer in a complete sentence.

Yes! [school name] is regionally accredited by [regional and/or national accreditation agency] (URL to agency/ies) and holds necessary programmatic accreditations as well. You’ll be held to the same high standards as our students on campus.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

Include answer in a complete sentence.

Students and their instructors can interact through discussion posts, and instructors keep office hours to chat via phone or video conference. Many students also find it easy to communicate with instructors over email. You can learn more about online learning here (URL to online learning page)

Include answer in a complete sentence.

In terms of rigor, instructors, or the physical degree you receive, there’s no difference between online and on-campus programs. Online degrees offer full-time working professionals maximum flexibility in their ability to receive expert instruction and interaction, along with consistent guidance and support. They can study where and when it’s best for them so they can balance their obligations with schoolwork and achieve their ultimate goals. You can learn more about online learning here (URL to page).

Yes, absolutely. Online programs at [name of school] are explicitly designed for busy working professionals in mind, including those with personal and professional responsibilities. The asynchronous format lends itself well to the flexibility you need to succeed in the program you select.

The expected hours will vary per program. (In undergraduate courses, you can expect to work at least 8–10 hours per week, per class. For a graduate-level program, you may have 12–15 hours per week of classwork, per course.) Contact us to learn more at (admissions phone #) or (admissions email).

Include answer in a complete sentence.

Include answer in a complete sentence.

Return to Categories Jumplinks

Tuition and Fees Brand FAQs

Yes, financial aid may be used for textbooks and cost-of-living expenses. All information regarding financial assistance can be found here (URL to tuition & aid page).

Include answer in a complete sentence.

FAFSA® is the Free Application for Federal Student Aid — a form you’ll complete to determine eligibility for categories of government-based student aid: work-study jobs or grants and scholarships (neither of which require repayment) as well as loans (which need to be repaid). Sallie Mae loans are private loans offered through the Sallie Mae Bank or a lender partner.

You can start the FAFSA® form here. [school name’s] FAFSA® code is [xxxxxxx].

All inquiries regarding student loans start with the FAFSA® form here. [school name’s] FAFSA® code is [xxxxxxx].

All inquiries regarding student loans start with the FAFSA® form here. [school name’s] FAFSA® code is [xxxxxxx].

Answer question simply and be sure to link to page the at explains this, if we have it.

Answer question simply and be sure to link to page the at explains this, if we have it.

Answer question simply and be sure to link to page the at explains this, if we have it.

Answer question simply and be sure to link to page the at explains this, if we have it.

[School name’s] FAFSA® code is [xxxxxxx]. You can start the FAFSA® form here.

Specialists in the Financial Aid Office are available to answer questions specific to your program. You can call (number of financial aid office) or email (ccc@dddd. Likely a callout for brand to fill in.)

Financial aid is funding from companies, banks, lenders, and the government that helps students and their families pay for college. It can take the form of loans, grants, scholarships or work-study programs. Some types of aid need to be repaid; others do not. You can learn more about financial aid at [school name] here (URL to tuition & aid page).

Return to Categories Jumplinks

Military Brand FAQs

Answer question simply and be sure to link to page the at explains this, if we have it.

Offer a highlight or two, then “A summary of benefits is available here. (URL to military benefits page). Additionally, the friendly staff in the [school name] Online Admissions Office can be contacted directly at (phone number) or (email, likely need from brand) to answer your questions.”

Answer question simply and be sure to link to page the at explains this, if we have it.

So long as you have an internet connection and can commit to the time it takes to complete coursework, you can continue in the program. Some courses have fieldwork experiences that need to be completed. If you think you may be deployed at the time you’ll need to complete those, speak with a program manager directly at (admissions phone number) or (email for admissions. May need from brand) to answer your questions.

Answer question simply and be sure to link to page the at explains this, if we have it.

Return to Categories Jumplinks