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Custom tUX Templates: DU CMA Program LP Template 12.2024

Related Project 12.2024: https://deltak.my.workfront.com/project/670e9bf9001af7a5212d2b947e08ff21

TEMPLATE NOTE: Create a new page to focus on the CMA degree program. The new LP needs to explain that concentrations are required for the CMA degree but can be taken as individual certs, as well as combined to earn the degree program as well as walk away with three individual credentials (masters+grad cert credential+grad cert credential).

NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

Placeholder image alt text

Refresh to focus just on the CMA, not the certs (H1)

NOTE: Refresh and dedicate two facts to speak to the following: 8 concentrations & Earn up to 3 credentials / stackable certs to degree value prop.

Value Prop/Fact 1 (45ch)

Value Prop/Fact 2 (45ch)

Value Prop/Fact 3 (45ch)

Value Prop/Fact 4 (45ch)

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Curriculum Concentrations Careers

Overview, Outcomes-focused Header (H2, 75ch)

This is the suite overview section where you will introduce the programs, college, field/industry/vertical; featured graduate school (if applicable); begin to tell a compelling, student-centered story selling the benefits of pursuing these programs at [X] university. Please briefly overview the programs, their collective value props, and what students will gain through the coursework/programs experience.

Please defer to the partner copy style guidelines for casual/secondary form of address of the university.

The content can feature similar highlights around industry demand and versatility of the skills someone will earn with this degree as the grad certs suite LP will feature, but keep things geared towards the degree. Do not reference “stackable,” instead use “combine” and “earn three credentials,” or something similar. The term “stackable” is not super relevant to students.

The content should not exceed 500 ch.

  • Reference the total # of credits and duration in the program facts list
  • One impressive value prop or school fact
  • [Optional] One impressive value prop or school fact
  • [Optional] One impressive value prop or school fact
  • Max of 5. The total content in this section should not exceed 500 ch

Program Structure/Curriculum/Stackability Section, Benefit-focused Header. Ex: Earn Three Credentials with One CMA Degree (H2, 65ch)

Overview of the program structure. Don’t feel limited in the # of value props or copy needed to clearly explain the program’s structure/flexibility, curriculum, and ability to earn up to three credentials.

~1-2 paragraphs (350ch max).

Curriculum/Skills Outcome Value Prop (H3, 60ch)

Overall curriculum highlights/topics (core courses, concentrations, mention the capstone).

Curriculum/Skills Outcome Value Prop (H3, 60ch)

8 concentrations (required, but offer unique in-demand skills that are applicable/transferrable to so many different industries).

Curriculum/Skills Outcome Value Prop (H3, 60ch)

Earn up to 3 credentials (explain how).

[Optional] Curriculum/Skills Outcome (H3, 60ch)

Optional (don’t feel limited here).

CMA Program + Concentrations Intro Header (H2, 75ch)

Modality

Duration

# of Credits

Brief content (2-3 sentences) that introduces the CMA and its concentration options. There will NOT be a program card for the individual CMA program, instead, use this space for the program card content AND to introduce the concentrations (one of which is required).

Content should not exceed 200 ch.

NOTE: Using accordion cards to display 8 concentrations.

Credit Hours: XX | Course: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Courses: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Course: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Courses: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Course: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Courses: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Course: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Credit Hours: XX | Courses: XX

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: Please denote which concentration is also available as a graduate certificate as a separate, italicized sentence below the program card description.

Career Outlook, Outcome-focused Header (H2, 65ch)

This is the career outlook overview section. This content should provide industry insights and career stats relative to the program and its field of study. Include mention of program outcomes/skills obtained that will equip students for the workforce. Please feature 2 to 3 career titles/industry stats in the cards below.

This content should not exceed 300 ch.

Top Careers/Industry, Outcome-focused Header (H3, 65ch)

Job Title/Industry Stat ($)###,###/(%) per year1

Job Title/Industry Stat ($)###,###/(%) per year2

[Optional] Job Title/Industry Stat ($)###,###/(%) per year2

NOTE: Aside from possible About RB adjustments, sections below (aside from source(s) & disclaimer(s) are RBs and should not be changed.

About The University of Denver

The University of Denver’s College of Continuing and Professional Studies is built for busy adults who want flexible, customized and career-focused education. We help students boost their careers by offering them industry-aligned skills and expert instruction through an interactive online platform.

Your Online Learning Experience

We know that your time, energy, and resources are important. That’s why we’re committed to helping you complete your education online on a flexible, interactive platform. With over 30 years of online learning experience and a dedicated learning design team, we innovate each course to maximize engagement and impact.

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Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)

Growth Marketing/AF and PMM Teams

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program) 
  2. Accreditation logos/badges (if applicable)

Design Team

  1. Image(s)