tUX Microsite LTO Program Overview 07.2025
Online [SEO Program Name] (H1, 70ch)
NOTE: Page’s H1 will appear above the sub-navigation.
NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.
Program Value Prop Header (H2, 65ch)
Modality (Ex: 100% Online)
Duration (Ex: 2 years)
## Credit Hours
$### Cost Per Credit
NOTE: Icon content facts above are standard.
[RB] Request More Information
Complete this form to receive information about coursework, admissions, tuition, and more.
Elevator Pitch, Outcome-focused Header (H2, 75 ch)
- Apply By: MM/DD/YY
- Start Class: MM/DD/YY
This is the elevator pitch for your program. Use bolding to emphasize callouts. It may repeat some of the value props and data points that have been mentioned before to reinforce the program positioning. It should have an expanded storytelling approach to engage and motivate the prospective student to take action or explore the program at a deeper level.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
This content should not exceed 500 ch.
Use this space to emphasize the value of the program. Call out the NCLEX pass rate and accreditation (need to use standard accreditation language) here or in the program details list. Include information on the nurse compact and outline prerequisites with a link to the pre-nursing program. Be sure to spotlight the three certificates built into curriculum. Can include bullets if needed.
Program Details
Short narrative (max 200 ch) OR
- Ex: One impressive valuable prop about the program
- Ex. One impressive fact–sentence narrative allowed, if needed
- Ex. AACSB Accredited
- Ex. No Application Fee
- 3-5 value props or key facts about the program. This content should not exceed 200 ch
[Optional] [Program Name][Pathways/Tracks/Specializations/Concentrations/etc.]
Introduction to the specializations/tracks available for this program. This content should not exceed 650ch.
IMPORTANT COPY NOTES for user clarification to include in the introduction content:
- Make clear if the specializations are required or optional.
- If the specializations/tracks are optional, please emphasize the parent program’s general or traditional pathway to a degree.
- If only one specialization/track is offered along with the parent program, please still use this section to feature it using the card format below.
- Do not reference the number of specializations/tracks for the program in this copy.
- Highlight the value of specializations/tracks in that they allow students to tailor their studies to their career/goals, and gain valuable experience/skills in a specific area of study, which can make them more marketable to employers, etc.
NOTE: Please set the tab below that correlates to the program display option that meets your need for your Overview and create content based off that option’s layout.
Display for 1-4 Specializations
[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
View Program[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
View Program[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
View Program[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
View ProgramDisplay for 5+ Specializations
Learning Environment Section Header (H2)
Please introduce the program curriculum, hands-on experience, and learning environment, encouraging users to explore each tab.
This section should be between 1-2 sentences.
Ex: Online Coursework
Online Coursework, Benefit-focused Header (H4)
Give an overview of the online coursework a student will complete in the program. Highlight the flexibility of doing the coursework online. Include link to courses page. Include callout about Pre-Nursing program.
This section should be around 250 ch.
Ex: Skills Lab & Simulations
Skills Lab & Simulations, Benefit-focused Header (H4)
Explain the skills lab component of the program. Explain the value of the hands-on experiences and simulations supervised by experts. Include link to courses page.
This section should be around 250 ch.
Ex: Clinicals
Clinicals, Benefit-focused Header (H4)
This is a good place to highlight healthcare partners (if possible) and the importance of completing real-world experience during your education. Include link to courses page.
This section should be around 250 ch.
[RB] Location-focused header (H2)
Overview of available locations, healthcare partners (if available), and a bulleted list (which will be displayed as facts below) listing locations that link to the individual location pages.
“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”
–[First][Last], [Program Name] ,Class of [YYYY]
Admissions, Benefit-focused Header (H2)
[RB?] Application Deadline MM/DD/YY Semester QX YYYYY
Start Date MM/DD/YY Semester QX YYYYY
This section should be between 2-3 sentences and should not exceed 500 ch that encourage the user to start the application process.
| [RB?] Online Application Form | Apply Now [Link to application form] |
|---|---|
| Degree and Minimum GPA | Describe requirements for degree and GPA |
| Transcripts | Explain that official transcripts are needed |
| Transfer Credits | Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted |
| [Optional] Official [Test] Score(s) | Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify |
| [Optional] Additional Requirements | Please list any other program requirements and/or wavier eligibility available |
NOTE: Button above is standard and links to the Brand admission hub page.
Tuition, Benefit-Focused header (H2)
[RB] $### Cost per Credit
## Total Credits
NOTE: Icon content facts above are standard.
Please provide a brief overview for the tuition costs for this program.
Aim to minimize cost concerns and speak to long term ROI (stress value of the degree). If affordability is a value prop be sure to stress. If scholarships are available, please provide details within this content block.
This section should be between 2-3 sentences and should not exceed 500 ch.
Tuition & AidNOTE: Button above is standard and links to the Brand tuition page.
[Optional] Related Programs
NOTE: Programs list, if applicable, to be provided by SEO Analyst. No additional copy needed outside of program list.
Career Outlook, Outcome-focused Header (H2, 75ch)
This section should be a high-level overview of the career outcomes related to the program. Include a general narrative about the potential career path and 1 stat from a primary source. Include career-relevant certifications and accreditations if not already covered on the page.
Focus on most compelling career insights. Include career-relevant certifications and accreditations if not already covered on the page. Cite data, use BLS, PayScale (use superscript numerals for citations).
This section should be between 1-2 paragraphs and should not exceed 500 ch.
[RB] Frequently Asked Questions (H2)
Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.
NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.
The first step is to start your application.
If the previous answer is “no” please leave this blank.
If the previous answer is “yes”
Up to [#] credits may be transferred and applied towards the [program name]. You can learn more about our admissions policy here (URL to admissions page).
Provide the application deadline for the program in a sentence format and include linked text to the program admissions page.
Yes, the [program name] offers maximum flexibility and is available in a blended/hybrid format. This means you may opt to take some courses on campus if you wish, and others online.
OR
The [program name] is only available online. This allows you to study in the times and locations that are best for you throughout your entire program without a requirement of ever coming to campus.
Yes, the [program name] is pleased to offer the following scholarships [list below]
If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:
- Complete the FAFSA® to determine financial aid eligibility. [school name’s] FAFSA® code is [xxxxxxx]
- Apply for a Sallie Mae loan
- Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)
You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).
Sources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
- Program Description: One sentence introduction of the program. Do not exceed 150 ch. (include in Word Document)
SEO Team
- Keywords (for Copy Team)
- URL
- Meta Title and Description
- Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Program Short Name
- Degree Level
- Field of Study
- Which program(s) should appear in the “Related Programs” section, if applicable
- Add comment within Word doc during review
- Site architecture changes: if this needs to get added to the main menu, etc.
PMM Team
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Duration (open text box)
- Format (one of the following):
- Online
- On-Campus
- Hybrid
- Total cost (open text box)
- Total credits (open text box)
Design Team
- Image(s)