Location Header (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

Location, Value Prop Header (H2, 65ch)

1-2 sentences to introduce the content on the page.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Program Location Overview, Informational-focused Header (H2, 65ch)

Overview copy providing a brief intro to the program with copy tailored to location audience. Briefly highlight some value props of the location, include how many hours students will need to spend at the site and tie back to the program. Icon content value props below are flexible, but 2-3 facts should be listed-please adjust as needed.

This content should be 1-2 paragraphs.

Online Coursework/Hybrid Learning

Simulation and Skills Labs/Clinical Experience

# of Starts

Clinical Locations / Learning Sites (H2, 60ch)

Brief overview of clinical location site – copy should provide an intro to the actual lab location and address, as well as what students will have access to at the site (i.e., simulation lab, operating room, # of beds, etc.).

~1 paragraph, feel free to use bullets to list location/learning site features.

NOTE: Image in this block should be a static map.

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

–[First][Last], [Program Name] ,Class of [YYYY]

Why [Partner] in [City], Value Prop Header (H2)

1-2 paragraphs about the partner’s location, the health system in the city/demographics of location, and the city itself for the program is the right choice for prospective students. Include facts/compelling highlights about the city and how this is a great place to train as a nurse and live. Include linked text to the program overview.

Nurse Compact Headline in [City] (H3)

Describe the value of the nurse compact for students. Highlight states that hold compact with [state(s)]. Explain the portability of licensure and its benefits. Many students may move for their degree. Aim for 2 paragraphs. Licensure Compacts | NCSBN

Request Info

NOTE: Button above is standard.

Things to do Around [City/Location] (H3)

1-2 sentences introducing the various highlights of the city/things to do/activities/landmarks, etc.

One thing to do
One thing to do
One thing to do
List of the top 4-6 things to do at this location. The total content in this section should not exceed 120 ch each

Career Outlook, Outcome-focused Header (H2, 65ch)

Regional career outlook overview, include linked text to the program career outlook page, if one will be created. Compelling career stats, such as average salary for region, growth rate for region, number of nurses in region, number of health systems/hospitals/nursing occupation settings in region. Please feature 1 industry stat and 1 salary stat below.

This content should not exceed 300 ch.

Top Careers/Industry, Outcome-focused Header (H3, 65ch)

Regional Industry Stat ##% per year¹

Regional Salary Stat $###,### per year²

Admissions Header (H2)

[RB?] Application Deadline MM/DD/YY Semester QX YYYYY

Start Date MM/DD/YY Semester QX YYYYY

1-2 sentences introducing the admissions process with button linking to the program’s admissions page. Table with high-level (degree, credits, GPA, pre-req, entrance exams) general admissions requirements. Include callout about related program(s), if applicable.

Online Application Form	Apply Now [Link to application form]
Degree and Minimum GPA	Describe requirements for degree and GPA
Transcripts	Explain that official transcripts are needed
Transfer Credits	Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s)	Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional Requirements and/or Additional Requirements by Location	Please list any other program requirements and/or wavier eligibility available

Admission Details

NOTE: Button above is standard and will only be included if there is a programmatic admissions page.

Tuition Header (H2)

$## Total Tuition

$## Cost per Credit

2-3 sentences about tuition. Button will link to the programmatic or brand tuition page.

Tuition Details

NOTE: Button above is standard.

[RB] Frequently Asked Questions (H2)

Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.

NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.

How do I apply to the [Program Name]?

The first step is to start your application.

How many credits can I transfer toward the [Program Name]?

If the previous answer is “no” please leave this blank.

If the previous answer is “yes”

Up to [#] credits may be transferred and applied towards the [program name]. You can learn more about our admissions policy here (URL to admissions page).

When is the application deadline for the [Program Name]?

Provide the application deadline for the program in a sentence format and include linked text to the program admissions page.

Is the [Program Name] available in a blended/hybrid format (campus & online)?

Yes, the [program name] offers maximum flexibility and is available in a blended/hybrid format. This means you may opt to take some courses on campus if you wish, and others online.

The [program name] is only available online. This allows you to study in the times and locations that are best for you throughout your entire program without a requirement of ever coming to campus.

Does the [Program Name] offer scholarships?

Yes, the [program name] is pleased to offer the following scholarships [list below]

If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:

Complete the FAFSA^® to determine financial aid eligibility. [school name’s] FAFSA^® code is [xxxxxxx]
Apply for a Sallie Mae loan
Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)

Are there any miscellaneous fees associated with the [Program Name]?

You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).

Visit our FAQ page

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)
FAQs: Refer to FAQ page for copy need (only for strategies using FAQs)

SEO Team

Keywords (for Copy Team)
URL
Meta Title and Description
Relocation Services CTA (if applicable)
Which FAQs should be displayed, if standard FAQs displayed on this demo page are not used (only for strategies using FAQs)
Site architecture changes: if this needs to get added added as a brand-level vertical page instead of a programmatic page, etc.

PMM Team

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
Any resources related to the location or prelicensure applicable

Design Team

Image(s)