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tUX Microsite Program Specialization Hub 03.2025

Online [SEO Provided Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Use the partner’s preferred nomenclature [specializations/concentrations/tracks/etc.] throughout the copy.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

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Program Value Prop Header (H2, 65ch)

Modality (Ex: 100% Online)

# Specializations

Duration (Ex: 2 years)

## Credit Hours

NOTE: Icon content facts above are standard.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Elevator Pitch, Outcome-focused Header (H2, 75ch)

This is essentially the elevator pitch for the specialization hub page. Provide a high-level overview of the concentration areas for students to explore and gain advanced skills/credentials in these areas. The overview should offer additional context/storytelling that explains why a student should want to have expertise in any of the specializations/concentrations featured on the page as part of their degree program. Highlight the main value props of the concentrations about the program.

  • Use bullets to make the content easier to read, if needed
  • Use bullets to make the content easier to read, if needed

This content be between 2-3 paragraphs and should not exceed 500 ch.

Specialization Details

Short narrative (max 200 ch) OR

  • Ex: One impressive valuable prop about the program
  • Ex: One impressive valuable prop about the program
  • 3-5 value props or key facts about the program. This content should not exceed 200 ch
Request Info

[Program Name] Specializations Options (H2)

Brief 1-2 sentences introducing the specializations/concentrations options listed below.

NOTE: Content above will not be using the Specialization wording.

NOTE: Can leverage pre-existing specialization descriptions for this page, if available. Revise pre-existing descriptions to meet 150 ch max, if needed. Although content below provided will be the same, the tabs show the different options based on the number of specializations needed to be displayed.

[Program Specialization Name] (H3)

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

[Program Specialization Name] (H3)

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

[Program Specialization Name] (H3)

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

View Program

NOTE: [Optional] button to specialization overview page(s) is dependent upon SEO & UX strategy for program.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

View Program
  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

View Program
  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

Curriculum, Benefits-focused Header (H2)

A short synopsis of the program’s curriculum and what differentiates it from similar/identical degrees in the market.

This content should be between 1-2 paragraphs.

Curriculum Details

NOTE: Button above is standard and links to the parent program’s curriculum page.

Career Outlook, Outcome-focused Header (H2)

This section should be a high-level overview of the career outcomes related to the program. Use the most compelling data. Include a general narrative about the potential career paths this program’s specializations can create for prospective students. lease use a primary source, such as the BLS or Payscale. Include career-relevant certifications and accreditations if not already covered.

This content should be between 1-2 paragraphs.

NOTE: Although content provided will be the same, below shows the possible display options. Max of 8 job titles.

  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
  • [Specialization Name]: [Job Title] $##,### per year#
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“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

– [First][Last], [Program Name] ,Class of [YYYY]

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. Page Content (Word doc)

SEO Team

  1. Keywords (for Copy Team)
  2. URL (if different from standard URL)
  3. Meta Title and Description

PMM Team

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program)  

Design Team

  1. Image(s)

Specialization Hub CAT Template

CAT NOTES (Right Rail):

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H2 Header w/ u-f800 class [Hero 2]

CAT NOTE: Standard fast facts should follow order of all 4 facts outlined below. Make adjustments to the icon(s), as necessary. “Small grid size” toggled on. Delete note after reading.

Modality

# Specializations

Duration

Credit Hours

CAT NOTE: Two Column component with a 65/35 layout and “[neutral]” background color. Column layout can be adjusted to 50/50, if needed, to fit content better. Delete note after reading.

Elevator Pitch (flexible heading), H2 Header

Content uses the default font size.

  • Default font size unordered list, if needed
  • Content uses the default font size
  • Content uses the default font size

Specialization Details (standard heading), H2 Header

Content uses the default font size OR

  • Max of 5. Default font size unordered list w/ tux-c-featured-list class
  • Content uses the default font size
  • Content uses the default font size
Request Info

CAT NOTE: One Column component with “[bold]” background color (match overview page for site consistency). Delete note after reading.

Specializations Options (flexible heading), H2 Header

Content uses the default font size.

[Option 1]: CAT NOTE: 9 programs max. No more than 3 cards in a row. Delete note after reading and delete option not used.

[Specialization Name] (standard heading), H3 Header

  • Duration | # of Credits

Content uses the default font size.

CAT NOTE: Button below is optional. If used, update the “Screen Reader Label” ‘[Name]’ to reflect the specialization and add the relative URL. Delete note after reading.

View Program

[Specialization Name] (standard heading), H3 Header

  • Duration | # of Credits

Content uses the default font size.

[Specialization Name] (standard heading), H3 Header

  • Duration | # of Credits

Content uses the default font size.

[Option 2]: CAT NOTE: 10+ programs. No more than 3 accordions in a row. Select icon(s) to apply to specialization(s). Delete note after reading and delete option not used.

  • Duration | # of Credits

Content uses the default font size.

CAT NOTE: Button below is optional. If used, update the “Screen Reader Label” ‘[Name]’ to reflect the specialization and add the relative URL. Delete note after reading.

View Program
  • Duration | # of Credits

Content uses the default font size.

  • Duration | # of Credits

Content uses the default font size.

CAT NOTE: Two Column component with a 35/65 layout and “White” background color. Column can be adjusted, if needed, to fit the content better. Delete note after reading.

Curriculum (flexible heading), H2 Header

Content uses the default font size.

CAT NOTE: Secondary Button wording is standard and should link to parent program’s courses page. Delete note after reading.

Curriculum Details

Careers (flexible heading), H2 Header

Content uses the default font size.

CAT NOTE: Listing below will highlight one job title per specialization. Format will follow “<b>[Specialization Name]:</b> [Job Title] $XX,XXX per year<sup>#</sup>.” Delete note after reading.

[Option 1]: CAT NOTE: 5 programs max. Unordered feature list. Delete note after reading and delete option not used.

  • [Specialization Name]: [Job Title] $XX,XXX per year#
  • Default font size unordered list w/ tux-c-featured-list class
  • Content uses the default font size

[Option 2]: CAT NOTE: 6-8 programs. Unordered list with autoColumns class. Delete note after reading and delete option not used.

  • [Specialization Name]: [Job Title] $XX,XXX per year#
  • Default font size unordered list
  • Content uses the default font size
  • Content uses the default font size
  • Content uses the default font size
  • Content uses the default font size

“[Optional] quote & image. Must include quotation marks. Try to make quote background colors consistent across site, if possible. Remove block if component is not used.”

– Person, Program, Class of ####-upload this content as sentence case

CAT NOTE: One Column component with “White” background color. Adjust Sources and Disclaimers heading as necessary to fit partner’s nomenclature and the content provided (ex: plural vs singular). Delete note after reading.

Sources and Disclaimers (standard heading), H2 Header w/ h3 class

  1. Small sized ordered list, source is hyperlinked.
  2. Small sized ordered list, source is hyperlinked.
  3. Small sized ordered list, source is hyperlinked.