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tUX Microsite Area/Vertical Directory 02.2025

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

Area/Vertical Directory Header (H1, Xch)

NOTE: The H1, otherwise known as the Page Title, will be specified by SEO in the sitemap(s) of the content matrix or the SEO workbook. It should contain keywords and describe specifically what this page is about (i.e. Online Exercise Science Degrees) If for some reason there is no information on the SEO tab at the time of writing, use your best judgement and SEO will add a comment with our recommendation during the SEO review stage. 

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Persuasive, Benefit-focused Area of Study/Vertical Heading, (H2, 70ch)

  • Max 2 Value Props. List in bullets. This content should not exceed 300 ch for both bullets.
  • The two list items should be written as unique selling propositions for the University with respect to the area of study or degree level being featured (i.e. Rankings, Graduate Outcomes / ROI, School Designations, Professional Certifications, etc.) or could be unique facts about the career outlook for this area of study (i.e. BLS growth rates, Projected Job Openings, Estimated Salaries).

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Concise, Informative Area/Vertical Header (H2)

The intro paragraph should be used to introduce the variety of programs that are offered in this area of study and is a great opportunity to include keywords.

This content should not exceed 325 ch.

[Program Name] (H3)

  • Modality
  • ## Duration
  • ## credit hours

Brief description of the program. If one already exists in another template or area of the site, please reuse the description here for consistency.

This content should not exceed 150 ch.

View Program

[Program Name] (H3)

  • Modality
  • ## Duration
  • ## credit hours

Brief description of the program. If one already exists in another template or area of the site, please reuse the description here for consistency.

This content should not exceed 150 ch.

View Program

[Program Name] (H3)

  • Modality
  • ## Duration
  • ## credit hours

Brief description of the program. If one already exists in another template or area of the site, please reuse the description here for consistency.

This content should not exceed 150 ch.

View Program

NOTE: SEO Analyst will provide the list of tabs and links for programs that need to be featured on this page.

[Optional] Informational Intro Header to Area or Vertical Program List (H3)

Introducing the verticals or areas that students can explore and tailor their education based on their specific field of interest. List and link each program that falls within the area or vertical in bullets

This content should be between 1-2 sentences.

NOTE: List and links to be provided by SEO Analyst.

[Area or Vertical Name and Link] (H4)

[Area or Vertical Name and Link] (H4)

[Area or Vertical Name and Link] (H4)

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“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

– [First][Last], [Program Name] ,Class of [YYYY]

[Vertical Name] Career Outlook

Synopsis of the career outlook/outcomes for the vertical area. Feel free to reference career areas, BLS stats (industry, job growth, employment stats, etc.)

This content be between 1-2 sentences and should not exceed 500 ch.

NOTE: Min 2 – Max 3 for career stats cards. All stats featured below should include citation in source section of page. Examples of career stats to feature job openings in a particular geographic area/field, compelling growth rate for vertical area jobs, compelling salary figure for vertical area jobs.

Job Title/Industry Stat ($)###,###/(%) per year1

Job Title/Industry Stat ($)###,###/(%) per year2

NOTE: SEO Analyst will indicate if this section is needed. Button standard will be “Learn More”.

Career-focused Header (H3)

H3 Example: “Careers in [Vertical/Area]”

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[Career Title] (h4)

$##,###/year

1-2 sentences describing the job, it’s duties and functions. This content should not exceed 175 ch.

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[Career Title] (h4)

$##,###/year

1-2 sentences describing the job, it’s duties and functions. This content should not exceed 175 ch.

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[Career Title] (h4)

$##,###/year

1-2 sentences describing the job, it’s duties and functions. This content should not exceed 175 ch.

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

  • Active practitioners connected to the industry and where it’s going
  • All faculty doctorally prepared
  • Their real-world experience brought into the classroom
  • Low student ratios, more individualized instruction
  • Mentorship and support throughout the program
  • No limit to items listed, but should be generic to apply to all programs

[Optional] Related Articles

NOTE: SEO Analyst to provide list and links of additional articles (if applicable) to feature in this section. Max of 3 resources to be featured.

Article Header (H1, 70ch)

5 Min Read

One sentence summary of the article that appears on the main Resource Hub. Do not exceed 150 ch.

Read Article

[Optional] Related [Vertical] Programs

NOTE: Programs list, if applicable, to be provided by SEO Analyst. No additional copy needed outside of program list.

Brand Pages

View Program

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

Answer question simply and be sure to link to page the at explains this, if we have it.

Explore FAQs

NOTE: Button above is standard and links to the FAQ Hub, only IF FAQ Hub is part of the strategy.

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)
  3. FAQs: Refer to FAQ page for copy need (only for strategies using FAQs)

SEO Team

  1. Keywords (for Copy Team)
  2. URL
  3. Meta Title and Description
  4. List of programs being displayed
    • Tabs for Program List (5 or More Programs)
  5. Area or Vertical names and links (if any)
  6. Featured Career Resource info (if applicable)
    • Link to existing resource on site
    • Article Name
    • Optional subheading
  7. Related Articles (if applicable)
    • Max of 3
    • Name and links of existing resource(s) on site
  8. Related Programs (if applicable)
    • Names of all programs to appear in slider
  9. Which FAQs should be displayed, if standard FAQs displayed on this demo page are not used (only for strategies using FAQs)
  10. Site architecture changes: if this needs to get added to the main menu, etc.
  11. Which additional resources to display (if any)
  12. Site architecture changes: if this needs to get added to the main menu, etc.

Design Team

  1. Image(s)