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tUX Microsite Program Directory 02.2025

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

Program Directory Header (H1, Xch)

NOTE: The H1, otherwise known as the Page Title, will be specified by SEO in the sitemap(s) of the content matrix or the SEO workbook. It should contain keywords and describe specifically what this page is about (i.e. Online Exercise Science Degrees) If for some reason there is no information on the SEO tab at the time of writing, use your best judgement and SEO will add a comment with our recommendation during the SEO review stage. 

Placeholder image alt text

Persuasive, Benefit-focused Program Area Heading (H2, 70ch)

H2 Examples: Nationally-Recognized Nursing Education, Earn an Online Nursing Degree from Home, etc.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Concise, Informative Program/Vertical Header (H2)

The intro paragraph should be used to introduce the variety of programs that are offered in this area of study and is a great opportunity to include keywords.

This content should not exceed 325 ch.

[Program Name] (H3)

  • Modality
  • ## Duration
  • ## credit hours

Brief description of the program. If one already exists in another template or area of the site, please reuse the description here for consistency.

This content should not exceed 150 ch.

View Program

[Program Name] (H3)

  • Modality
  • ## Duration
  • ## credit hours

Brief description of the program. If one already exists in another template or area of the site, please reuse the description here for consistency.

This content should not exceed 150 ch.

View Program

NOTE: SEO Analyst will provide the list of tabs and links for programs that need to be featured on this page.

[Optional] Informational Intro Header to Area or Vertical Program List (H3)

Introduce the verticals or areas that students can explore and tailor their education based on their specific field of interest. List and link each program that falls within the area or vertical in bullets.

This content should be between 1-2 sentences.

NOTE: List and links to be provided by SEO Analyst.

Brand/Vertical level Value Prop Header (H2)

H2 Examples: Why Choose [X University]? or “Why Choose [X University] for Education?”

Introduce the awesome reasons why a student would want to study at this school, or in this particular field of study at this particular institution. Ex. When you choose [partner name], you’re choosing a school that has been consistently recognized for providing a top-notch education, no matter the modality.

This content should be between 2-3 sentences and should not exceed 350 ch.

slide 1 to 3 of 3

NOTE: PMM to provide badges and/or accreditation logos, if available.

Introducing Brand/Vertical Value Props and Fast Facts (H3)

Each list item should be between 1-2 sentences each.

[RB] Admission Hub CTA Header (H3)

This section should provide a high-level overview of the admissions process for the school. Encourage students to apply now, or learn more about the process and speak with an enrollment/admissions counselor by calling (include phone number) or exploring the admissions hub.

This section should be between 3-4 sentences.

NOTE: Button below is standard and links to the brand admission hub.

Admissions

[RB] Online Learning Header (H2)

Online Student Experience copy.

This section should not exceed 300 ch.

Discover [Partner Abbrev.] Online

NOTE: Button above is standard and links to Brand OSE page.

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

  • Active practitioners connected to the industry and where it’s going
  • All faculty doctorally prepared
  • Their real-world experience brought into the classroom
  • Low student ratios, more individualized instruction
  • Mentorship and support throughout the program
  • No limit to items listed, but should be generic to apply to all programs

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

While you do not need to have all documents ready when you [start your application] (URL to “apply now” URL), your application file (GPA/transcripts, letters of recommendation, goal statements, etc.) must be complete when you submit your application to the program. Incomplete files will not be considered. Please visit our [admission requirements page] (insert URL to admissions page) for full details of what’s needed.

Explore FAQs

NOTE: Button above is standard and links to the FAQ Hub, only IF FAQ Hub is part of the strategy.

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

PMM Team

  1. Badges and/or accreditation logos, if available

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only
  2. Page Content (Word doc)
  3. FAQs: Refer to FAQ page for copy need (only for strategies using FAQs)

SEO Team

  1. Keywords (for Copy Team)
  2. URL
  3. Meta Title and Description
  4. List of programs being displayed
    • Tabs for Program List (5 or More Programs)
  5. Area or Vertical names and links (if any)
  6. Which FAQs should be displayed, if standard FAQs displayed on this demo page are not used (only for strategies using FAQs)
  7. Site architecture changes: if this needs to get added to the main menu, etc.

Design Team

  1. Image(s)