Custom tUX Templates: DU Masters and Graduate Certificate Suite LP Test Template 12.2024
Related Project 12.2024: https://deltak.my.workfront.com/project/670e9bf9001af7a5212d2b947e08ff21
TEMPLATE NOTE: Rework the messaging of the existing suite LP to showcase both the CMA program and the graduate certs and highlight the ability for students to earn multiple credentials when taking the CMA. Existing LP/Control: https://careerboost.du.edu/communications/.
NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.
NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.
NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.
NOTE: No change to Hero B needed. 100% Online Communication Management Masters
and Certificates
7 Programs Options
Earn Multiple Credentials
Value Prop/Fact 3 (45ch)
No Application Fee
[RB] Request More Information
Complete this form to receive information about coursework, admissions, tuition, and more.
Overview, Outcomes-focused Header (H2, 75ch)
Refresh existing suite LP content – and do not list out the concentrations, focus on the suite as a whole and the value of the degree in the comms management field.
This is the suite overview section where you will introduce the programs, college, field/industry/vertical; featured graduate school (if applicable); begin to tell a compelling, student-centered story selling the benefits of pursuing these programs at [X] university. Please briefly overview the programs, their collective value props, and what students will gain through the coursework/programs experience.
Please defer to the partner copy style guidelines for casual/secondary form of address of the university.
The content should not exceed 500 ch.
- One impressive value prop or school fact
- One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- Max of 5. The total content in this section should not exceed 500 ch
Suite Programs Intro Header (H2)
Brief content (2-3 sentences) that introduces the suite of programs that will be featured below. Include value props about the brand and the convenient, online format (if applicable).
NOTE: Header, facts, and button below are standard. Only description is needed.
Master of Arts in Communication Management
100% Online
12 Courses
As Quickly as 18 Months
Brief content (2-3 sentences) that introduces the CMA and its concentration options. Please list out the concentrations in bullets. Be sure to mention that most of these concentrations can also be taken as individual certificates, and students can earn up to three credentials when taking the masters degree program. Encourage users to learn more. (~300ch max)
- Concentration Name
- Concentration Name
Graduate Certificates Header (H3)
Please highlight that these certs are extremely in demand given the constantly evolving digital technology and communication landscape. Each cert offers a great way to quickly further develop/advance professional skills that can be applied to a variety of industries. (~300ch max)
Highlight that there is opportunity for students to stack certificates towards a full master’s degree in Comms Management.
NOTE: Accordion name, facts, and button below are standard. Only description is needed.
100% Online
6 Courses
As Quickly as 9 Months
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
Request Info100% Online
6 Courses
As Quickly as 9 Months
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
Request Info100% Online
6 Courses
As Quickly as 9 Months
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
Request Info100% Online
6 Courses
As Quickly as 9 Months
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
Request Info100% Online
6 Courses
As Quickly as 9 Months
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
Request Info100% Online
6 Courses
As Quickly as 9 Months
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
Request InfoProgram Curriculum, Benefit-focused Header (H2, 65ch)
The curriculum overview should provide a high-level introduction to the courses, curriculum structure/theme, and value props of the program. Focus on popular courses, skills learned, technologies taught, faculty, etc.
Do not exceed 250 ch.
Career Outlook, Outcome-focused Header (H2, 65ch)
Refresh the existing suite LP career content section. Please feature a career title that relates to each of the 6 certs. This is the career outlook overview section. This content should provide industry insights and career stats relative to the breadth of programs in the portfolio.
This content should not exceed 300 ch.
Top Careers/Industry, Outcomes-focused Header (H3, 65ch)
- Ex: Career Title: Median Salary Figure with proper citation1
- Ex: Industry Stat with proper citation2
- Max of 6.
- Feature up to 6 career titles and/or industry stats. If featuring career titles, please include salary figures
- Do not use old stats when newer stats exist; i.e. BLS stats
- Use a numbered list format
NOTE: Aside from possible About RB adjustments, sections below (aside from source(s) & disclaimer(s)) are remaining as is and should not be changed.
About The University of Denver
The University of Denver’s College of Continuing and Professional Studies is built for busy adults who want flexible, customized and career-focused education. We help students boost their careers by offering them industry-aligned skills and expert instruction through an interactive online platform.
Your Online Learning Experience
We know that your time, energy, and resources are important. That’s why we’re committed to helping you complete your education online on a flexible, interactive platform. With over 30 years of online learning experience and a dedicated learning design team, we innovate each course to maximize engagement and impact.
[RB] Request More Information
Request InfoSources
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Media and Communication Occupations.” April 17, 2024. Retrieved May 23, 2024, from https://www.bls.gov.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” April 17, 2024. Retrieved May 23, 2024, from https://www.bls.gov.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Public Relations Managers.” April 17, 2024. Retrieved May 23, 2024, from https://www.bls.gov.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Instructional Coordinators.” April 17, 2024. Retrieved May 23, 2024, from https://www.bls.gov.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Public Relations Specialists.” April 17, 2024. Retrieved May 23, 2024, from https://www.bls.gov.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Training and Development Specialists.” April 17, 2024. Retrieved May 23, 2024, from https://www.bls.gov.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
Growth Marketing/AF and PMM Teams
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- Accreditation logos/badges (if applicable)
Design Team
- Image(s)