Programmatic FAQ Instructions

NOTE: This page is for internal use ONLY.

Frequently Asked Questions: Program

The Program FAQs are featured on each program overview page of the microsite. Program FAQs are also located, or “live,” within the FAQ hub of the microsite, so they should include the program name or acronym in the question. These FAQs should provide additional information about the program, its curriculum, outcomes, and the overall experience students can expect. All program FAQs should align with the university brand guidelines.

Program FAQs may be required content for microsites following the traditional tUX microsite strategies. Not all questions featured in each category are required to be written. However, it is encouraged to create as many of the FAQs outlined in each category to help paint a larger picture for prospective students when researching what program and university may be the best fit for their academic goals and preferred student experience.

Certificates and Specializations

Certificates and specialization programs require a different set of questions. Please refer to their unique grouping of questions for reference.

View Certificate FAQs View Specialization FAQs

Writer Direction
SEO Team Needs

Strategic Writing Direction

Please follow these core guidelines when writing answers to the program, specialization, and certificate FAQs.

Stick to the Program

Please keep in mind that this is program-level content. This means that the prospective student is in the mindset of researching a single program and is seeking answers relative to that program.

Use the Program Name or Acronym

SEO will determine whether the program name or acronym should be used in the FAQ question. Please refer to the SEO analyst for guidance if unsure on which version to use when framing the question.

Turn a Less Desirable Answer into a Positive

Help reframe the prospect’s mindset if the answer is not ideal. For example, if a program doesn’t offer scholarships, help guide the student to other options to help fund their degree.

Keep it Conversational

It is important to ensure our answers have a welcoming tone. Write how people talk. Keep in mind, conversational does not mean casual. Avoid informality and jargon.

Include Keywords

Always incorporate the provided SEO keywords into FAQs and align the phrasing of an FAQ to best suit the exact-match opportunities.

Add Interlinks Whenever Possible

When writing responses, include linked text to other relevant content when applicable to program-level pages. Interlinking can boost overall microsite engagement and performance (i.e., increase average visitor sessions, reduce bounce rate, increase keyword rankings, increase page visits, etc.).

Additional FAQ Needs

The following are additional content and FAQ page needs to be provided by the SEO Team:

Program Name or Acronym

When reviewing content please provide guidance to the writer on whether or not the program name or the acronym for the program is preferred in the FAQ.

URL (if Applicable)

Please provide the desired URL nested under the program overview page.

This is required only if the strategy calls for unique programmatic pages. If we’re only using the FAQ Hub, this is not needed.

Keywords and Interlink Direction

Please provide relevant keywords to the Content Team to assist in FAQ content creation. When reviewing FAQ responses, please provide any interlinking opportunities to incorporate during editing.

Meta Title and Description (if Applicable)

Please provide the meta title and description for the page.

This is required only if the strategy calls for unique programmatic pages. If we’re only using the FAQ Hub, this is not needed.

Program FAQs by Category

Questions should be answered with one or more complete sentences. Aim to be concise but conversational. Not all questions are applicable to all programs. Please use your judgment when writing the final copy. If you are confused, please reach out to the product marketing manager.

Categories Jumplinks

Program: Accreditations and Rankings FAQs

Is the [Program Name] accredited by [accrediting body]?

(example accrediting bodies include but are not limited to CSWE, AACSB, SHRM, CAHME)

Is the [Program Name] ranked?

Please list any compelling rankings and provide name of ranking body in sentence form.

Return to Categories Jumplinks

Program: Admissions FAQs

Does the [Program Name] require an entrance exam like the GMAT or GRE?

Yes, a [test name] is required for admissions.

No, there are no entrance exams required. You can learn more about our admissions policy here (URL to admissions page).

What are the GMAT/GRE scores required for admission into the [Program Name]?

(include any provisions listed for lower scores or waivers, and then:) You can learn more about our admissions policy here (URL to admissions page).

How do I apply to the [Program Name]?

The first step is to start your application.

Does the [Program Name] require work experience?

Yes, [elaborate on requirements] You can learn more about our admissions policy here (URL to admissions page).

No, prior work experience is not required. You can learn more about our admissions policy here (URL to admissions page).

Does the [Program Name] accept transfer credits?

Yes, the [program name] accepts up to [#] transfer credits. You can learn more about our admissions policy here (URL to admissions page).

No, the [program name] does not accept transfer credits. You can learn more about our admissions policy here (URL to admissions page).

How many credits can I transfer toward the [Program Name]?

If the previous answer is “no” please leave this blank.

If the previous answer is “yes”

Up to [#] credits may be transferred and applied towards the [program name]. You can learn more about our admissions policy here (URL to admissions page).

When is the application deadline for the [Program Name]?

Provide the application deadline for the program in a sentence format and include linked text to the program admissions page.

What GPA is required for admittance into the [Program Name]?

You’ll need a GPA of [#] to apply to the program. (sometimes the brand has language you can include surrounding what you may need if you don’t have that GPA. Include it here) You can learn more about our admissions policy here (URL to admissions page).

What are the [Program Name]’s admissions requirements?

The requirements for the [program name] include:

[bullet list of requirements]

You can learn more about our admissions requirements here (URL to admissions page).

What are the start dates for the [Program Name] throughout the year?

Provide the start dates for the program in a sentence format and include linked text to the program admissions page.

Does the [Program Name] offer a virtual open house?

If there is virtual open house information to provide, please do so in a sentence format and include the link to register for the event (if applicable), and/or provide the email and phone number to connect with the enrollment/admissions team to learn more.

Return to Categories Jumplinks

Program: Career Outlook FAQs

What kind of career can I expect to pursue with the [program name]?

Those who hold a [program name] often pursue career titles such as [name 3] with salaries that range from [list range] and growth rates as high as [xx%]. Learn more about your career options by visiting our career’s page [URL link to page].

What is the licensure exam pass rate for graduates of the [Program Name]?

Please provide this information in a sentence format.

Will the [Program Name] prepare me to become licensed in my state?

Please provide this answer in a sentence format and encourage prospective students to connect with an admissions team member (include email and phone number) to learn more.

Return to Categories Jumplinks

Program: Curriculum FAQs

How many credits are in the [Program Name]?

You’ll complete [# of credits] credits to earn the [degree name]. You can review courses (URL to courses page) now. [sometimes include the following language for transfer credits when there’s a large variance that would greatly impact time or money, such as in nursing programs, where they can transfer 90 of 120 credits: Total credits earned at [school name]are dependent upon the number of transfer credits you have (up to xx) and which specialization you select.]

How many courses are in the [Program Name]?

You’ll complete [#] courses to earn the [degree name] degree. You can learn more about coursework for the [program name] at [school name] here (URL to courses page).

Does the [Program Name] offer concentrations/specializations/tracks?

{Please use the term preferred by the partner}

(If yes, give a brief description of each. If specializations have their own page, please link URL to them, and then end with:) You can learn more about coursework for the [program name] at [school name] here (URL to courses page).

If not, just say something along the lines of “The [program name] does not include any specializations/concentrations/tracks.”

Do I have to pick a concentration/track/specialization in the [Program Name]?

Yes, a specialization is required for the [program name].

No, a specialization is not required for the [program name].
(If specializations have their own page, please link URL to them, and then end with:) You can learn more about coursework for the [program name] at [school name] here (URL to courses page).

Does the [Program Name] follow a cohort model?

Yes, the [name of program] follows a cohort model. This allows you to build deeper relationships with peers and faculty, expanding your network, support system, and career opportunities.

No, the [name of program] does not follow a cohort model — you may take courses in the order you choose as long as prerequisites are met.

Is the [Program Name] available in a blended/hybrid format (campus & online)?

Yes, the [program name] offers maximum flexibility and is available in a blended/hybrid format. This means you may opt to take some courses on campus if you wish, and others online.

The [program name] is only available online. This allows you to study in the times and locations that are best for you throughout your entire program without a requirement of ever coming to campus.

Does the [Program Name] have a residency component?

Yes, the [program name] has a residency that consists of [fill in details here].

No, there is no resident required to earn your [name of program].

How many clinical/field hours are required in the [Program Name]?

There are [xx] clinical hours required to complete the [program name]

There are no clinical hours required to complete the [program name]

How is the religious affiliation of the school incorporated into the [Program Name]?

If the school has a religious affiliation and these values/mission are incorporated into the program curriculum please explain how. If this is not applicable to the program, there is no need to create this FAQ.

Are the faculty mostly tenured or adjunct in the [Program Name]?

Most of the faculty in the [program name] are tenured. They stay current on the needs and news of the industry and have been educating the next generation in [innovative techniques, technologies, choose an overarching statement here] for more than xx years.

Most of the faculty in the [program name] are adjunct professors. They work in the industry and can expand upon what you’re learning in coursework with real-life day-to-day examples of problems and solutions that excelled and failed.

What is the breakdown of full-time to part-time faculty members in the [Program Name]?

If this information isn’t readily available, feel free to skip. If info is available, please provide information in sentence form.

How long has the [Program Name] been offered online?

Please provide answer in sentence form and encourage prospective students to connect with an admissions team member (include email and phone number) to learn more about the program.

Return to Categories Jumplinks

Program: Time and Duration FAQs

Does the [Program Name] have a full-time option?

If the answer is no:
The online program is designed for professionals who work full-time and is only offered part-time with [one/two] class[es] every [xx] weeks. This allows you to achieve a realistic balance between work, school and personal responsibilities and gives you the opportunity to fully absorb the information in your coursework.

If yes: The online program is designed for maximum flexibility and may be taken full-time if you feel you have the time to do so successfully. Full-time means you’ll take [xx] class[es] every {xx} weeks.

To see the curriculum, view our courses page (insert URL link to courses page).

Does the [Program Name] have a part-time option?

The online program is designed for professionals who work full-time and is offered part-time with [one/two] class[es] every [#] weeks. This allows you to achieve a realistic balance between work, school, and personal responsibilities and gives you the opportunity to fully absorb the information in your coursework. To see the curriculum, view our courses page (insert URL link to courses page).

How fast can I complete the [Program Name]?

You can complete the program in just (xx months/years). To see the curriculum, view our courses page (insert URL link to courses page).

Please use the least amount of time in the answer.

How long do I have to complete the [Program Name]?

The [program name] is designed for working professionals with busy lives, so if something interrupts your normal course of study, you don’t have to worry about losing the courses you’ve completed. You can take up to [xxx] years to complete the degree, if needed. To see the curriculum, view our courses page (insert URL link to courses page).

Please use the longest amount of time in the answer.

Return to Categories Jumplinks

Program: Tuition and Fees FAQs

What is the cost-per-credit for the [Program Name]?

Tuition is $[cost] per credit hour. You’ll need to complete [# of credits] for a total tuition of $[total tuition cost]. You can review all tuition costs here (URL to tuition page).

Does the [Program Name] offer scholarships?

Yes, the [program name] is pleased to offer the following scholarships [list below]

If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:

Complete the FAFSA^® to determine financial aid eligibility. [school name’s] FAFSA^® code is [xxxxxxx]
Apply for a Sallie Mae loan
Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)

What is the total tuition for the [Program Name]?

Tuition for the [program name] is $[total cost]. You need to complete [# of credits] at $[cost per credit hour]. You can review all tuition costs here (URL to tuition page).

Are there any miscellaneous fees associated with the [Program Name]?

You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).

Return to Categories Jumplinks

Program Specialization FAQs

The following FAQs are required for a program specialization. Questions should be answered with one or more complete sentences. Aim to be concise but conversational. Not all questions are applicable to all programs. Please use your judgment when writing the final copy. Adjustments may be needed to existing FAQs if this specializations launches later than the parent program. If you are confused, please reach out to the product marketing manager.

Not looking for specialization FAQs? Jump back to view the program categories.

Parent Program Categories Jumplinks

Specialization: Admissions FAQ

Does the [Specialization/Conc. Name] require work experience?

Yes, [elaborate on requirements] You can learn more about our admissions policy (URL to admissions page).

No, prior work experience is not required. You can learn more about our admissions policy (URL to admissions page).

Specialization: Career Outlook FAQ

What kind of career can I expect to pursue with the [program name & specialization/conc.]?

Those who hold a [program name & specialization/conc.] often pursue career titles such as [name as many as apply, max 3] with salaries that range from [list range if you have it] and growth rates as high as [xx%]. Learn more about your career options by visiting our career’s page [URL link to page].

Specialization: Curriculum FAQs

How many credits are in the [Program & Specialization/Conc. Name]?

How many courses are in the [Program & Specialization/Conc. Name]?

You’ll complete [#] courses to earn the [degree name] degree. The following courses are required in order to earn the [specialization name] specialization: [list out required courses, if applicable] You can learn more about coursework for the [program name] at [school name] here (URL to courses page).

Do I have to pick a concentration/track/specialization in the [Program Name]?

Yes, a specialization is required for the [program name].

Can I move from one concentration/track/specialization into another after I enroll in the [specialization/conc. name]?

Yes, the [name of program]…

No, the [name of program] does not…

What is the value of the [Program & Specialization/Conc. Name]?

Choosing a concentration for your degree allows you to gain career-ready skills in a specific area of expertise. These specialty skills will allow you to stand out among other professionals in your field and better compete for the position you want.

Specialization: Tuition and Fees FAQs

Does the [Specialization/Conc. Name] offer scholarships?

Yes, the [Specialization/Conc. Name] is pleased to offer the following scholarships [list below]
If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:

Complete the FAFSA^® to determine financial aid eligibility. [school name’s] FAFSA^® code is [xxxxxxx]
Apply for a Sallie Mae loan
Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)

Are there any miscellaneous fees associated with the [Specialization/Conc. Name]?

You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).

Certificate FAQs

The following FAQs are required for a certificate program. Questions should be answered with one or more complete sentences. Aim to be concise but conversational. Not all questions are applicable to all programs. Please use your judgment when writing the final copy. If you are confused, please reach out to the product marketing manager.

Not looking for certificate FAQs? Jump back to view the program categories.

General Program Categories Jumplinks

Certificate: Accreditation and Rankings FAQs

Is the [Program Name] accredited by [accrediting body]?

(example accrediting bodies include but are not limited to CSWE, AACSB, SHRM, CAHME)

Is the [Program Name] ranked?

Please list any compelling rankings and provide name of ranking body in sentence form.

Certificate: Admissions FAQs

Does the [Program Name] require an entrance exam like the GMAT or GRE?

Yes, a [test name] is required for admissions.

No, there are no entrance exams required. You can learn more about our admissions policy here (URL to admissions page).

What are the GMAT/GRE scores required for admission into the [Program Name]?

(include any provisions listed for lower scores or waivers, and then:) You can learn more about our admissions policy here (URL to admissions page).

How do I apply to the [Program Name]?

The first step is to start your application.

Does the [Program Name] require work experience?

Yes, [elaborate on requirements] You can learn more about our admissions policy here (URL to admissions page).

No, prior work experience is not required. You can learn more about our admissions policy here (URL to admissions page).

Does the [Program Name] accept transfer credits?

Yes, the [program name] accepts up to [#] transfer credits. You can learn more about our admissions policy here (URL to admissions page).

No, the [program name] does not accept transfer credits. You can learn more about our admissions policy here (URL to admissions page).

How many credits can I transfer toward the [Program Name]?

If the previous answer is “no” please leave this blank.

If the previous answer is “yes”

Up to [#] credits may be transferred and applied towards the [program name]. You can learn more about our admissions policy here (URL to admissions page).

When is the application deadline for the [Program Name]?

Provide the application deadline for the program in a sentence format and include linked text to the program admissions page.

What are the start dates for the [Program Name] throughout the year?

Provide the start dates for the program in a sentence format and include linked text to the program admissions page.

Does the [Program Name] offer a virtual open house?

Certificate: Career Outlook FAQs

What kind of career can I expect to pursue with the [program name]?

Certificate: Curriculum FAQs

How many credits are in the [Program Name]?

How many courses are in the [Program Name]?

You’ll complete [#] courses to earn the [degree name] degree. You can learn more about coursework for the [program name] at [school name] here (URL to courses page).

Is the [Program Name] available in a blended/hybrid format (campus & online)?

Yes, the [program name] offers maximum flexibility and is available in a blended/hybrid format. This means you may opt to take some courses on campus if you wish, and others online.

The [program name] is only available online. This allows you to study in the times and locations that are best for you throughout your entire program without a requirement of ever coming to campus.

Are the faculty mostly tenured or adjunct in the [Program Name]?

Certificate: Time and Duration FAQs

How fast can I complete the [Program Name]?

You can complete the program in just (xx months/years). To see the curriculum, view our courses page (insert URL link to courses page).

Please use the least amount of time in the answer.

How long do I have to complete the [Program Name]?

Please use the longest amount of time in the answer.

Does the [Program Name] have a full-time option?

To see the curriculum, view our courses page (insert URL link to courses page).

Does the [Program Name] have a part-time option?

Certificate: Tuition and Fees FAQs

Are there any miscellaneous fees associated with the [Program Name]?

You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).

What is the cost-per-credit for the [Program Name]?

Tuition is $[cost] per credit hour. You’ll need to complete [# of credits] for a total tuition of $[total tuition cost]. You can review all tuition costs here (URL to tuition page).

Does the [Program Name] offer scholarships?

Yes, the [program name] is pleased to offer the following scholarships [list below]

If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:

Complete the FAFSA^® to determine financial aid eligibility. [school name’s] FAFSA^® code is [xxxxxxx]
Apply for a Sallie Mae loan
Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)

What is the total tuition for the [Program Name]?

Tuition for the [program name] is $[total cost]. You need to complete [# of credits] at $[cost per credit hour]. You can review all tuition costs here (URL to tuition page).