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tUX Microsite Program Specialization Overview 03.2025

Online [SEO Specialization Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Use the partner’s preferred nomenclature [specializations/concentrations/tracks/etc.] throughout the copy.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

Placeholder image alt text

Program Value Prop Header (H2, 65ch)

Modality (Ex: 100% Online)

Duration (Ex: 2 years)

## Credit Hours

$### Cost Per Credit

NOTE: Icon content facts above are standard.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Overview, Outcomes-focused Header (H2, 75ch)

An abstract that should provide an overview of this specialization/track along with additional context/storytelling that expands upon the parent program’s narrative. Please use this space to explain why a student should want to have expertise in this specific track/specialization/concentration as part of their degree program. Highlight the main value props of the concentration – such as, the skills and preparation they’ll gain for this field, their marketability to employers, aligning with career/long-term goals, etc.

This content should not exceed 750ch.

[Pathways/Tracks/Specializations/ Concentrations/etc.] Details

Short narrative (max 350 ch) OR

Request Info

Curriculum, Outcomes-focused Header (H2, 75ch)

A short synopsis of the specialization/track’s curriculum highlights and what differentiates it from similar/identical degree pathways in the market. If there are internships, field placements, practicums, that are required in the specialization/track courses featured below, please speak to them a bit here and the value they bring to the student experience. If there are specific skills associated with the specialization/track courses featured, use this space to highlight them as well at a high-level.

1-3 paragraphs.

[Specialization Name] Required Courses

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Optional Specialization Courses Listing in bullets*:

  • RIS 111 Course Title
  • RIS 222 Course Title
  • RIS 333 Course Title
  • RIS 444 Course Title
  • *This option is recommended if there are more than 3 specializations for the program and course descriptions are NOT needed to be displayed for each specialization, and a specialization page is being built out where specialization course descriptions can be displayed. If this option is selected, the Course Title should be changed to the Specialization Name.

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Pre-requisite: RIS 101 Lorem ipsum odor amet, consectetuer adipiscing elit.

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis.

Header copy:

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit
  • Ut maecenas curabitur felis conubia, condimentum consequat
  • Leo aenean sed tempor lectus, laoreet suspendisse
  • A leo interdum massa lacinia quisque dignissim, in aliquam parturient viverra
  • Venenatis risus vehicula integer, dignissim scelerisque egestas senectus, vel donecv

[RB] 2-3 sentences encouraging users to learn about the parent program’s core courses and (if applicable) electives that students will take to complete the program/degree. Keep this copy general as it will be a reusable block across Specialization Overview pages and hit on any over-arching core curriculum themes that the program offers.

View Program Curriculum

NOTE: Button above is standard and links to the parent program’s curriculum page.

 Career Outlook, Outcomes-focused Header (H2)

This section should be a high-level overview of the career outcomes related to the specialization. Use the most compelling data. Include a general narrative about the potential career path, along with 2–3 stats from a primary source, such as the BLS. Include career-relevant certifications and accreditations if not already covered. The goal of this section is to peak user interest and entice them to click through to the program career outlook page.

1-2 paragraphs.

Job Title/Industry Stat ($)###,###/(%) per year1

Job Title/Industry Stat ($)###,###/(%) per year2

[RB][Optional] Explore More [Parent Program Name] [Specializations/Concentrations/Tracks,etc.]

2-3 sentences explaining that the are other unique specializations available for this program to customize your study. Please include mention of the general/traditional parent program and if the specializations/tracks are optional or required. Do not reference the # of specializations for the program in this copy.

NOTE: This block will be used across all Specialization Overview pages associated with a specific parent program. Example: RB for MBA Specialization Overviews and a different RB for MSCyber Specialization Overviews.

LTO-Standard Program Pages: Cert Overview

One sentence introduction of the program.

Do not exceed 150 ch.

[Optional] X (Specializations/ Concentrations/ Tracks/Majors Available

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only
  2. Page Content (Word doc)
  3. Program Description: One sentence introduction of the program. Do not exceed 150 ch. (include in Word Document)

SEO Team

  1. Keywords (for Copy Team)
  2. URL
  3. Meta Title and Description
  4. Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Program Short Name
    • Degree Level
    • Field of Study
  5. Site architecture changes: if this needs to get added to the main menu, etc.

PMM Team

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program) 
  2. The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Duration (open text box)
    • Format (one of the following):
      • Online
      • On-Campus
      • Hybrid
    • Total cost (open text box)
    • Total credits (open text box)

Design Team

  1. Image(s)