Online [SEO Specialization Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Use the partner’s preferred nomenclature [specializations/concentrations/tracks/etc.] throughout the copy.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

Program Value Prop Header (H2, 65ch)

Value Prop/Fact 1 (45ch)

Value Prop/Fact 2 (45ch)

Value Prop/Fact 3 (45ch)

Value Prop/Fact 4 (45ch)

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Duration Ex: 2 years
Cost per Credit $600
Credit Hours ##

Program Benefits

Short narrative (max 200 ch) OR

Ex: One impressive value prop about the program
Ex. One impressive fact–sentence narrative allowed, if needed
Ex. AACSB Accredited
Ex. No Application Fee
3-5 value props or key facts about the program. This content should not exceed 200 ch

Request Info

NOTE: At-a-glance component above CANNOT have ranges listed in the ‘Cost-per-Credit’ or ‘Credit Hours’ sections. If a range is required, add a note in the “Program Benefits” section to the right of the block.

Overview, Outcomes-focused Header (H2, 75ch)

Short intro abstract to offer additional context/storytelling that explains why a student should want to have expertise in this specific track/specialization/concentration as part of their degree program. Highlight the main value props of the concentration. Use line breaks to make content approachable and allow for an easier read.

(2-3 sentences max).

[Optional] Header (H3)

Ex. Curriculum topics
Ex. Labor stats for the field
Ex. Facts about the concentration
List of 3-4 key facts or powerful statements

Curriculum: [Specialization Name]

Modality

Duration

Total Credits

A short synopsis of the program’s curriculum and what differentiates it from similar/identical degrees in the market. NOTE: Icon content facts above are standard.

1-2 paragraphs.

NOTE: Please be consistent across a particular partner’s site when using the heading “Featured Courses” or “Required Courses” below.

Featured or Required Courses

RIS 100 Course Title 1 3 Credits

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Optional Specialization Courses Listing in bullets*:

RIS 111 Course Title
RIS 222 Course Title
RIS 333 Course Title
RIS 444 Course Title

*This option is recommended if there are more than 3 specializations for the program and course descriptions are NOT needed to be displayed for each specialization, and a specialization page is being built out where specialization course descriptions can be displayed. If this option is selected, the Course Title should be changed to the Specialization Name.

RIS 111 Course Title 2 3 Credits

Pre-requisite: RIS 101 Lorem ipsum odor amet, consectetuer adipiscing elit.

RIS 222 Course Title 3 3 Credits

Header copy:

Lorem ipsum dolor sit amet, consectetur adipiscing elit
Ut maecenas curabitur felis conubia, condimentum consequat
Leo aenean sed tempor lectus, laoreet suspendisse
A leo interdum massa lacinia quisque dignissim, in aliquam parturient viverra
Venenatis risus vehicula integer, dignissim scelerisque egestas senectus, vel donecv

View Complete Curriculum

NOTE: Button above is standard and links to the parent program’s curriculum page.

Career Outlook, Outcomes-focused Header (H2)

This section should be a high-level overview of the career outcomes related to the specialization. Use the most compelling data. Include a general narrative about the potential career path, along with 2–3 stats from a primary source, such as the BLS. Include career-relevant certifications and accreditations if not already covered. The goal of this section is to peak user interest and entice them to click through to the program career outlook page.

1-2 paragraphs.

Job Title/Industry Stat ($)###,###/(%) per year¹

Job Title/Industry Stat ($)###,###/(%) per year²

[RB][ Optional] Customize Your Area of Study

One sentence explaining that there are other unique specializations available for this program to customize your study and why a student may consider choosing one. Do not reference the # of specializations for the program in this copy.

NOTE: Please keep this sentence non-program specific as it will be used across multiple programmatic pages as a reusable block.

One sentence introduction of the program.

Do not exceed 150 ch.

[Optional] X (Specializations/ Concentrations/ Tracks/Majors Available

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)
Program Description: One sentence introduction of the program. Do not exceed 150 ch. (include in Word Document)

SEO Team

Keywords (for Copy Team)
URL
Meta Title and Description
Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Program Short Name
- Degree Level
- Field of Study
Site architecture changes: if this needs to get added to the main menu, etc.

PMM Team

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Duration (open text box)
- Format (one of the following):
  - Online
  - On-Campus
  - Hybrid
- Total cost (open text box)
- Total credits (open text box)

Design Team

Image(s)

tUX Microsite Program Specialization Overview 08.2024