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tUX LP Single Program 08.2024

NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

Online [Program Name] (H1)

[Optional] Value prop statement about the program (60ch)

This is the program overview section where you will introduce degree program, college, field/industry/vertical; featured graduate school (if applicable); begin to tell a compelling, student-centered story selling the benefits of pursuing this degree at [X] university. Please briefly overview the program, its value props, and what students will gain through the coursework/program experience. *

Please defer to the partner copy style guidelines for casual/secondary form of address of the university. The subtitle that lives above the overview section is optional. The 2 facts below are required and should always feature modality and duration. DO NOT exceed 2 facts.

The content should not exceed 650 ch.

Program Modality

Program Duration

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Program Curriculum, Benefit-focused Header (H2, 65ch)

The curriculum overview should provide a high-level introduction to the courses, curriculum structure/theme, and value props of the program. Focus on popular courses, skills learned, technologies taught, faculty, etc.

Do not exceed 250 ch.

Curriculum/Skills Outcome Value Prop (H3, 60ch)

Please provide a high-level overview of a specific course, curriculum theme, or skills outcome that the program offers. (130 ch)

Curriculum/Skills Outcome Value Prop (H3, 60ch)

Please provide a high-level overview of a specific course, curriculum theme, or skills outcome that the program offers. (130 ch)

[Optional] Curriculum/Skills Outcome (H3, 60ch)

Please provide a high-level overview of a specific course, curriculum theme, or skills outcome that the program offers. (130 ch)

Career Outlook, Outcome-focused Header (H2, 65ch)

This is the career outlook overview section. This content should provide industry insights and career stats relative to the program and its field of study. Include mention of program outcomes/skills obtained that will equip students for the workforce. Please feature 2 to 4 career titles/industry stats in the cards below.

This content should not exceed 300 ch.

Top Careers/Industry, Outcome-focused Header (H3, 65ch)

Job Title/Industry Stat ($)###,###/(%) per year1

Job Title/Industry Stat ($)###,###/(%) per year2

[Optional] Job Title/Industry Stat ($)###,###/(%) per year3

[Optional] Job Title/Industry Stat ($)###,###/(%) per year4

[RB] About the School Header (H2, 75ch)

This is a reusable content block that gives a brief overview of the school, and the brand-level value props of the institution. Highlights to hit include the school values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.

The content in this block should not exceed 500 ch.

[RB] Online Learning Experience Header (H2, 60ch)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.

The content in this block should not exceed 375 ch.

Placeholder image alt text

Request More Information

Request Info

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)

Growth Marketing/AF and PMM Teams

  1. Page Tealium (for Suite LPs since Single Program LPs will use the Program Tealium)
  2. Freya Info 

Design Team

  1. Image(s)