tUX LP Single Program 05.2026
NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.
NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.
NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.
Online [Program Name] (H1)
[Optional] Value prop statement about the program (75ch max)
This is the program overview section where you will introduce degree program. Begin to tell a compelling, student-centered story selling the benefits of pursuing this degree at [X] university. Please briefly overview the program, its value props, and what students will gain through the coursework/program experience.
Please defer to the partner copy style guidelines for casual/secondary form of address of the university. The subtitle that lives above the overview section is optional.
The 2 facts below are required and should always feature modality and duration. DO NOT exceed 2 facts.
The content should be a minimum of 500 ch., maximum of 650 ch.
Program Modality
Program Duration
[RB] Request More Information
Complete this form to receive information about coursework, admissions, tuition, and more.
Program Curriculum Header (H2, 65ch)
The curriculum overview should provide a high-level introduction to the courses, curriculum structure/theme, and value props of the program. Focus on popular courses, skills learned, technologies taught, faculty, etc.
This content should be a minimum of 200 ch. and a maximum of 300 ch.
“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”
–[First][Last], [Program Name] ,Class of [YYYY]
Career abstract + proof points, outcome-focused headline (H2)
This section should speak more of job growth stats or job titles if salary figures are not available. Do not write in a manner that over promises or depicts outcomes as an absolute (i.e., you will). Use narrative to reinforce the long-term value of a degree and long-term ROI. Can include examples of organizations or companies that have been known to hire graduates.
Aim for no more than 2 paragraphs + bullet list (this is a reference, not an absolute).
Please feature 2 to 4 career titles/industry stats in the cards below.
Top Careers/Industry, Outcome-focused Header (H3, 65ch)
Job Title/Industry Stat ($/£)###,###/(%) per year1
Job Title/Industry Stat ($/£)###,###/(%) per year2
Job title/Industry stat ($/£)###,###/(%) per year2
[RB] About the University Header (H2, 75ch)
This is a reusable content block that gives a brief overview of the university, and the brand-level value props of the institution. Highlights to hit include the university values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.
The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.
[RB] Online Learning Experience Header (H2, 75ch)
This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.
The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.
Sources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
Growth Marketing/AF and IMM Teams
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- Accreditation logos/badges (if applicable)
Design Team
- Image(s)