NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

About Available Programs, Descriptive-focused Header (H1)

Value Prop/Fact 1 (45ch)

Value Prop/Fact 2 (45ch)

Value Prop/Fact 3 (45ch)

Value Prop/Fact 4 (45ch)

NOTE: Example facts include number of programs, modality, employee benefits.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Overview, Partnership-personalized Header (H2, 75ch)

Share any employee benefits like discounts and/or support and explain the partnership. Give a brief overview of the programs, their collective value props, and what employees stand to gain from enrolling.

NOTE: If only one program is featured, also describe program benefits, modality, credit hours and duration along with any program-specific value props.

Please defer to the partner copy style guidelines for casual/secondary form of address of the university.

Co-branded logo

The content should not exceed 500 ch.

One impressive value prop or school fact. Ex: 10% tuition discount
One impressive value prop or school fact. Ex: No application fee
One impressive value prop or school fact. Ex: Student support services
[Optional] One impressive value prop or school fact. Ex: [Employer] tuition support available
Max of 5 facts tailer to partnership employees. The total content in this section should not exceed 500 ch

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

–[First][Last], [Program Name] ,Class of [YYYY]

Prelicensure Programs Intro, Informative Header (H2, 75ch)

Brief content (2-3 sentences) that introduces the suite of programs that will be featured below. Include value props about the brand and the convenient, online format (if applicable). Only include available prelicensure programs in this section.

Content should not exceed 175 ch.

NOTE: No prelicensure section needed if only one program is featured.

[Program or Program Specialization Name]

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name]

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name]

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

NOTE: all specializations should get their own program card if listed in the RFI.

Learning Environment Section (H2)

Please introduce the program curriculum, hands-on experience, and learning environment, encouraging users to explore each tab.

This section should be between 1-2 sentences.

Ex: Online Coursework

Online Coursework, Benefit-focused Header (H4)

Give an overview of the online coursework a student will complete in the program. Highlight the flexibility of doing the coursework online.

This section should be around 250 ch.

Ex: Skills Lab & Simulations

Skills Lab & Simulations, Benefit-focused Header (H4)

Explain the skills lab component of the program. Explain the value of the hands-on experiences and simulations supervised by experts.

This section should be around 250 ch.

Ex: Clinicals

Clinicals, Benefit-focused Header (H4)

This is a good place to highlight healthcare partners (if possible) and the importance of completing real-world experience during your education.

This section should be around 250 ch.

“[Optional] The quote/testimonial should ideally highlight the value of the partnership and what it offers employees. This should be around 350 ch.”

–[First][Last], [title]

Career Outlook, Outcome-focused Header (H2, 65ch)

Regional career outlook overview, include linked text to the program career outlook page, if one will be created. Compelling career stats, such as average salary for region, growth rate for region, number of nurses in region, number of health systems/hospitals/nursing occupation settings in region. Please feature 1 industry stat and 1 salary stat below.

This content should not exceed 300 ch.

Top Careers/Industry, Outcome-focused Header (H3, 65ch)

Regional Industry Stat ##% per year¹

Regional Salary Stat $###,### per year²

[Optional] About Non-Prelicensure Programs Offered (H2, 75ch)

Program name
Program name
Program name
No limit. Program name

About the Partnership (H2, 75ch)

Another opportunity to outline the benefits of the partnership for prospective students. Bullets can be accommodated within this section; feel free to use them.

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This content should be between 1-2 paragraphs and should not exceed 300 ch.

About College (H2, 75ch)

This section should provide a high-level overview of the institution’s mission themes around the quality of education it provides to students, curriculum themes that may be threaded throughout the portfolio/program structure, and the benefits and values of online learning. Aspects to highlight in this section include but are not limited to dedicated and distinguished faculty, flexibility and convenience of online learning modality, school-specific info (special software, portal, etc.), supportive learning environment/community, etc. Bullets can be accommodated within this section; feel free to use them.

This content should be between 1-2 paragraphs and should not exceed 300 ch.

[RB] Request More Information

Request Info

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)

Growth Marketing/AF and PMM Teams

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
Accreditation logos/badges (if applicable)

Design Team

Image(s)