NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for International partners.

NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

Online [Program/Course Name] (H1)

NOTE: The 4 facts below are required and the first 2 facts should always feature modality and duration.

Program Modality

Program Duration

Value Prop/Fact 3 (45ch)

Value Prop/Fact 4 (45ch)

[RB] Request more information

Complete the form below for detailed course information and to be contacted by phone and email.

NOTE: The phone number and county fields in the RFI will default to the partner’s country.

On this page:

Careers Curriculum About [Partner] [Optional] Rankings

Overview Header (H2, 75ch)

Apply by: DD/MM/YY
Start class: DD/MM/YY

This is the single [program/course] overview section where you will introduce the [programs/courses], college, field/industry/vertical. Begin to tell a compelling, student-centered story selling the benefits of pursuing this [program/course] at [X] university. Please briefly overview the [program/course], their collective value props, and what students will gain through the coursework/[program/course] experience.

Please defer to the partner copy style guidelines for casual/secondary form of university name.

The content should be a minimum of 500 ch., maximum of 750 ch.

Value Props/Key Facts Header (H3, 65 ch)

One impressive value prop or school fact
[Optional] One impressive value prop or school fact
[Optional] One impressive value prop or school fact
Max of 4. The total content in this section should not exceed 400 ch

Career abstract + proof points, outcome-focused headline (H2, 75ch)

This section should speak more of job growth stats or job titles if salary figures are not available. Do not write in a manner that over promises or depicts outcomes as an absolute (i.e., you will). Use narrative to reinforce the long-term value of a degree and long-term ROI. Can include examples of organizations or companies that have been known to hire graduates.

Aim for no more than 2 paragraphs + bullet list (this is a reference, not an absolute).

Please feature 2 to 4 career titles/industry stats in the cards below.

Top Careers/Industry, Outcome-focused Header (H3, 65ch)

Job title

Job title/Industry stat ($/£)###,###/(%) per year²

Job title

Job title/Industry stat ($/£)###,###/(%) per year²

Curriculum Header (H2, 65ch)

Provide curriculum overview should provide a high-level introduction to the curriculum structure/themes of the [program/course]. Focus on skills learned and [program/course] outcomes, accreditations, technologies taught, faculty, etc.

This content should not exceed 250 characters.

Curriculum/Skills Outcome Value Prop (60ch)

Max of 3. Curriculum/Skills Outcome Value Prop (60ch)

NOTE: Although content provided will be the same, below shows the possible display options depending on if there are 2 or 3 cards for the progression.

2 Cards

[Optional] Explain progression from one degree to another, benefit-focused header (H3, 65ch)

Write 1–2 sentences describing how this degree serves as a foundation for the next. Content reads left to right, with each block representing a step up in credential level (e.g., Bachelor’s → Master’s → Doctorate).

This content should not exceed 200 characters.

Degree Level (Ex. Graduate Certificate)

X total courses
X-X weeks/months/years

Degree Level (Ex. Masters)

X total courses
X-X weeks/months/years

3 Cards

[Optional] Explain progression from one degree to another, benefit-focused header (H3, 65ch)

This content should not exceed 200 characters.

Degree Level (Ex. Graduate Certificate)

X total courses
X-X weeks/months/years

Degree Level (Ex. Masters)

X total courses
X-X weeks/months/years

Degree Level (Ex. Doctorate)

X total courses
X-X weeks/months/years

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”

–[First][Last], [Program Name] ,Class of [YYYY]

[RB] About the University Header (H2, 75ch)

This is a reusable content block that gives a brief overview of the university, and the brand-level value props of the institution. Highlights to hit include the university values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.

The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.

[RB] Online Learning Experience Header (H2, 75ch)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.

The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.

[Optional] Ranking & accreditation call-out header (H2)

NOTE: Although content provided will be the same, below shows the possible display options depending on if there are badges available to include or not.

Please feature accreditation badges below this content and include any accreditations you’d like to feature within the content creation document.

NOTE: There will be a max of 6 facts below.

Flexible ranking

Provides a space to highlight the institution’s awards, recognition, rankings, admission/retention/graduation stats for the school.

NOTE: Minimum of 2, Max of 4 cards.

## Ranking

This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.

Do not exceed 350 ch.

[RB] Request More Information

Request Info

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)

Growth Marketing/AF and IMM Teams

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
Accreditation logos/badges (if applicable)

Design Team

Image(s)