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DXP Program Overview - Content Gap Needs

Online [SEO Program Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

DXP Program Card (won’t display on page)

[Program Specialization Name] (H3)

  • Modality
  • Duration
  • # of Credits

The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.

The should be between 1-2 sentences and should not exceed 150 ch.

View Program

Elevator Pitch, Outcome-focused Header (H2, 75 ch)

This is the elevator pitch for your program. Use bolding to emphasize callouts. It may repeat some of the value props and data points that have been mentioned before to reinforce the program positioning. It should have an expanded storytelling approach to engage and motivate the prospective student to take action or explore the program at a deeper level.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.

This content should be a minimum of 500ch and a maximum of 750ch.

Program Details

NOTE: Please use the parent program’s Program Details content and revise as needed if the concentration has unique aspects not covered by the parent program’s Details.

  • Ex: One impressive, valuable prop about the program
  • Ex. One impressive, fact–sentence narrative allowed, if needed
  • Ex. AACSB Accredited
  • Ex. No Application Fee
  • 3-5 value props or key facts about the program. This content should not exceed 500 ch.

Curriculum, Benefit-focused Header (H2)

Please provide an overview of the curriculum and the value the coursework will bring to someone seeking this program. Be sure to mention licensure/certification pathways, and program accreditation if applicable.

This content should be a minimum of 350ch and a maximum of 500ch.

Tuition, Benefit-focused Header (H2)

NOTE: Please use the existing program Tuition & Aid tab header and intro copy that exists on the parent program page, but update the copy to include the applicable program – concentration name as needed.

High-level overview of the program tuition costs. Aim to minimize cost concerns and speak to long term ROI (stress value of the degree).  If affordability is a value prop be sure to stress. If scholarships are available, please provide details within this content block.

This section should be between 2-3 sentences.

Admissions, Benefit-focused Header (H2)

NOTE: Please use the existing program Admission Requirements tab header and intro copy that exists on the parent program page, but update the copy to include the applicable program – concentration name as needed.

This section should be between 2-3 sentences and should not exceed 500 ch that encourage the user to start the application process. Cite key admissions requirements.

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)
  3. Program Card Description: No copy needed for this page. Information will be provided in the tUX Program Card Copy document

SEO Team

  1. Keywords (for Copy Team)
  2. URL
  3. Meta Title and Description
  4. Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Program Short Name
    • Degree Level
    • Field of Study
  5. Which program(s) should appear in the “Related Programs” section, if applicable
    • Add comment within Word doc during review
  6. Site architecture changes: if this needs to get added to the main menu, etc.

IMM Team

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program) 
  2. The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Duration (open text box)
    • Format (one of the following):
      • Online
      • On-Campus
      • Hybrid
    • Total cost (open text box)
    • Total credits (open text box)

Design Team

  1. Image(s)