tUX LP Brand 02.2025
NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.
NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.
NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.
Online [School Name] (H1)
Value Prop/Fact 1 (45ch)
Value Prop/Fact 2 (45ch)
Value Prop/Fact 3 (45ch)
Value Prop/Fact 4 (45ch)
[RB] Request More Information
Complete this form to receive information about coursework, admissions, tuition, and more.
Overview, Outcomes-focused Header (H2, 75ch)
This is the suite overview section where you will introduce the programs, college, field/industry/vertical; featured graduate school (if applicable); begin to tell a compelling, student-centered story selling the benefits of pursuing these programs at [X] university. Please briefly overview the programs, their collective value props, and what students will gain through the coursework/programs experience.
Please defer to the partner copy style guidelines for casual/secondary form of address of the university.
The content should not exceed 500 ch.
- One impressive value prop or school fact
- One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- Max of 5. The total content in this section should not exceed 500 ch
Suite/Vertical Programs Intro Header (H2, 75ch)
Brief content (2-3 sentences) that introduces the suite of programs that will be featured below. Include value props about the brand and the convenient, online format (if applicable).
Content should not exceed 175 ch.
NOTE: Please set the tab below that correlates to the program display option that meets your need for your LP and create content based off that option’s layout.
Program Display for 1-6 programs
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Program Display for 7-9 programs
NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.
Tab 1: Degree Level 1
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Tab 1: Degree Level 2
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Program Display for 10+ programs
NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.
Tab 1: Degree Level 1
Please provide 1-3 sentences as context about the level of study and breadth of programs offered in each area of study.
[Field of Study Name 1] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 2] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 3] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
Tab 1: Degree Level 2
Please provide 1-3 sentences as context about the level of study and breadth of programs offered in each area of study.
[Field of Study Name 1] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 2] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 3] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
Brand Curriculum/Online Learning, Benefit-focused Header (H2, 65ch)
This section should provide a high-level overview of the institution’s mission themes around the quality of education it provides to students, curriculum themes that may be threaded throughout the portfolio/program structure, and the benefits and values of online learning. Aspects to highlight in this section include but are not limited to dedicated and distinguished faculty, flexibility and convenience of online learning modality, school-specific info (special software, portal, etc.), supportive learning environment/community, etc. Bullets can be accommodated within this section; feel free to use them.
This content should be between 1-2 paragraphs and should not exceed 500 ch.
Brand Career Outlook, Outcome-focused Header (H2, 65ch)
This section should offer a high-level, aspirational overview focus on how a higher education degree can accelerate a prospective student’s career goals. Please keep this section broad, include any relevant industry stats or school specific stats (i.e., graduation rate, job placement %, etc.) that relate to the breadth of programs in the portfolio. If there are specific career support services that the university offers to help students achieve their career goals, please highlight some of those within this content. Bullets can be accommodated within this section; feel free to use them.
This content should be between 1-2 paragraphs and should not exceed 500 ch.
NOTE: Although content provided will be the same, below shows the possible display options.
Brand Call-Out/Value Prop Header (H2, 75ch)
This section is to be used on the brand landing page only and provides a space to highlight the institution’s awards, recognition, rankings, admission/retention/graduation stats for the school.
- Please use bullets to list any accolades or stats
- Please use bullets to list any accolades or stats
This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.
Do not exceed 350 ch.
[Optional] We have the option to feature accreditation badges below this content. Please include any accreditations you’d like to feature within the content creation document.
Optional
Brand Call-Out/Value Prop Header (H2, 75ch)
This section is to be used on the brand landing page only and provides a space to highlight the institution’s awards, recognition, rankings, admission/retention/graduation stats for the school.
- Please use bullets to list any accolades or stats
- Please use bullets to list any accolades or stats
This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.
Content should not exceed 350 ch.
[RB] Request More Information
Request InfoSources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
Growth Marketing/AF and PMM Teams
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- Accreditation logos/badges (if applicable)
Design Team
- Image(s)