tUX LP Prelicensure Location 09.2025
NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.
NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.
NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.
Value Prop Header (H1, 65ch)
Modality (Ex: 100% Online)
Duration (Ex: 2 years)
% Pass Rate (Ex: NCLEX)
Accreditation (Ex: CCNE)
NOTE: Icon content facts above are standard.
[RB] Request More Information
Complete this form to receive information about coursework, admissions, tuition, and more.
Overview, Outcomes-focused Header (H2, 75ch)
Use this space to emphasize the value of the healthcare program(s). Call out the [X] pass rate and accreditation here or in the program details list. Include information on the nurse compact and outline prerequisites. This is also a good place to mention any location-specific value props, such as features of the sim lab or hospital partners. Include mention of nurse compact and the portability of licenses.
Please defer to the partner copy style guidelines for casual/secondary form of address of the university.
The content should not exceed 500 ch. Bullet points can be used in addition to paragraph(s).
Program Details
- One impressive value prop or school fact
- One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- Max of 5. The total content in this section should not exceed 500 ch
NOTE: Section below is only needed if more than one program will be highlighted on the healthcare partnership LP.
Suite/Vertical Programs Intro Header (H2, 75ch)
Brief content (2-3 sentences) that introduces the suite of programs that will be featured below. Include value props about the brand and the convenient, online format (if applicable).
Content should not exceed 175 ch.
NOTE: Please set the tab below that correlates to the program display option that meets your need for your LP and create content based off that option’s layout.
Program Display for 1-6 programs
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Program Display for 7-9 programs
NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.
Tab 1: Degree Level 1
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Tab 1: Degree Level 2
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
[Program or Program Specialization Name] (H3)
Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
NOTE: all specializations should get their own program card if listed in the RFI.
Program Display for 10+ programs
NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.
Tab 1: Degree Level 1
Please provide 1-3 sentences as context about the level of study and breadth of programs offered in each area of study.
[Field of Study Name 1] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 2] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 3] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
Tab 1: Degree Level 2
Please provide 1-3 sentences as context about the level of study and breadth of programs offered in each area of study.
[Field of Study Name 1] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 2] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
[Field of Study Name 3] (H3)
Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.
NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.
- Program 1
- Program 2
- Program 2: Specialization 1
- Program 2: Specialization 2
- Program 3
NOTE: Display for multiple programs. Although content provided will be the same as the slider before, this shows a different possible display option.
Curriculum, Benefit-focused Header (H2, 65ch)
The programs for suite/vertical LPs curriculum overview should provide a high-level introduction to the various curriculum structure/themes of the suite/vertical. Focus on skills learned and program outcomes, accreditations, technologies taught, faculty, etc.
Do not exceed 350 ch.
[Optional] We have the option to feature accreditation badges below this content. Please include any accreditations you’d like to feature within the content creation document.
Optional
“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”
–[First][Last], [Program Name] ,Class of [YYYY]
Admissions Header (H2)
2-3 sentences introducing the admissions process for program(s). High-level admissions details in table. Please include a line for any location-specific admissions requirements.
| Online Application Form | Apply Now [Link to application form] |
|---|---|
| Degree and Minimum GPA | Describe requirements for degree and GPA |
| Transcripts | Explain that official transcripts are needed |
| Transfer Credits | Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted |
| [Optional] Official [Test] Score(s) | Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify |
| [Optional] Additional Requirements and/or Additional Requirements by Location | Please list any other program requirements and/or wavier eligibility available |
Pre-Nursing Call-out Header (H2, 40ch)
2-3 sentences explaining the prerequisites and the option of any program(s) or courses to complete those. Encourage students to complete the form on this page to learn more about that.
Request InfoNOTE: Button above is standard.
Location Specific Header (H2, 60ch)
This block should give a high-level overview of the location. Speak to any relocation services available. Mention any specific location value props.
The content should not exceed 500 ch.
Career Outlook, Outcome-focused Header (H2, 65ch)
This section should feature stats relevant to the location/state of the program(s). This content should provide industry insights and career stats relative to the program(s) and its field of study. Include mention of program outcomes/skills obtained that will equip students for the workforce. Please feature 1 industry stat and 1 salary stat below.
This content should not exceed 300 ch.
Top Careers/Industry, Outcome-focused Header (H3, 65ch)
Regional Industry Stat ##% per year1
Regional Salary Stat $###,### per year2
[RB] About the School Header (H2, 75ch)
This is a reusable content block that gives a brief overview of the school, and the brand-level value props of the institution. Highlights to hit include the school values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.
The content in this block should not exceed 500 ch.
Why [Partner] for Healthcare Header (H2, 75ch)
Mention specific value props about healthcare education at [partner] and the location(s).
The content in this block should not exceed 500 ch.
[RB] Request More Information
Request InfoSources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
Growth Marketing/AF and PMM Teams
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- Accreditation logos/badges (if applicable)
Design Team
- Image(s)