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tUX LP Multi-Program Suite 08.2024

NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

Placeholder image alt text

Online [Suite/Vertical Name] (H1)

Value Prop/Fact 1 (45ch)

Value Prop/Fact 2 (45ch)

Value Prop/Fact 3 (45ch)

Value Prop/Fact 4 (45ch)

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Programs Curriculum Careers

Overview, Outcomes-focused Header (H2, 75ch)

This is the suite overview section where you will introduce the programs, college, field/industry/vertical; featured graduate school (if applicable); begin to tell a compelling, student-centered story selling the benefits of pursuing these programs at [X] university. Please briefly overview the programs, their collective value props, and what students will gain through the coursework/programs experience.

Please defer to the partner copy style guidelines for casual/secondary form of address of the university.

The content should not exceed 500 ch.

  • One impressive value prop or school fact
  • One impressive value prop or school fact
  • [Optional] One impressive value prop or school fact
  • [Optional] One impressive value prop or school fact
  • Max of 5. The total content in this section should not exceed 500 ch

Suite/Vertical Programs Intro Header (H2, 75ch)

Brief content (2-3 sentences) that introduces the suite of programs that will be featured below. Include value props about the brand and the convenient, online format (if applicable).

Content should not exceed 175 ch.

NOTE: Please set the tab below that correlates to the program display option that meets your need for your LP and create content based off that option’s layout.

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

[Program or Program Specialization Name] (H3)

Modality: ABC | Credit Hours: XX | Duration: XX months/semesters/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

NOTE: all specializations should get their own program card if listed in the RFI.

NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.

Please provide 1-3 sentences as context about the level of study and breadth of programs offered in each area of study.

[Field of Study Name 1] (H3)

Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.

NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.

  • Program 1
  • Program 2
    • Program 2: Specialization 1
    • Program 2: Specialization 2
  • Program 3

[Field of Study Name 2] (H3)

Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.

NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.

  • Program 1
  • Program 2
    • Program 2: Specialization 1
    • Program 2: Specialization 2
  • Program 3

[Field of Study Name 3] (H3)

Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.

NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.

  • Program 1
  • Program 2
    • Program 2: Specialization 1
    • Program 2: Specialization 2
  • Program 3

Please provide 1-3 sentences as context about the level of study and breadth of programs offered in each area of study.

[Field of Study Name 1] (H3)

Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.

NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.

  • Program 1
  • Program 2
    • Program 2: Specialization 1
    • Program 2: Specialization 2
  • Program 3

[Field of Study Name 2] (H3)

Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.

NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.

  • Program 1
  • Program 2
    • Program 2: Specialization 1
    • Program 2: Specialization 2
  • Program 3

[Field of Study Name 3] (H3)

Please provide 2-3 sentences about the field of study and breadth of programs offered within that field. Then list the programs in bullets that fall within that field of study and the corresponding degree level.

NOTE: If program has specializations that need to be listed, the specialization name listing should correspond with how the specialization appears in the RFI.

  • Program 1
  • Program 2
    • Program 2: Specialization 1
    • Program 2: Specialization 2
  • Program 3

[RB] About the School Header (H2, 75ch)

This is a reusable content block that gives a brief overview of the school, and the brand-level value props of the institution. Highlights to hit include the school values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.

The content in this block should not exceed 500 ch.

Request Info

[RB] Online Learning Experience Header (H2, 60ch)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.

The content in this block should not exceed 375 ch.

Curriculum, Benefit-focused Header (H2, 65ch)

The programs for suite/vertical LPs curriculum overview should provide a high-level introduction to the various curriculum structure/themes of the suite/vertical. Focus on skills learned and program outcomes, accreditations, technologies taught, faculty, etc.

Do not exceed 350 ch.

[Optional] We have the option to feature accreditation badges below this content. Please include any accreditations you’d like to feature within the content creation document.

Placeholder badge alt text

Optional

Placeholder badge alt text
Placeholder badge alt text
Placeholder image alt text

Career Outlook, Outcome-focused Header (H2, 65ch)

This is the career outlook overview section. This content should provide industry insights and career stats relative to the breadth of programs in the portfolio.

This content should not exceed 300 ch.

Top Careers/Industry, Outcomes-focused Header (H3, 65ch)

  1. Ex: Career Title: Median Salary Figure with proper citation1
  2. Ex: Industry Stat with proper citation2
  3. Max of 5. Feature up to 5 career titles and/or industry stats. If featuring career titles, please include salary figures
  4. Do not use old stats when newer stats exist; i.e. BLS stats
  5. Use a numbered list format

[RB] Request More Information

Request Info

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)

Growth Marketing/AF and PMM Teams

  1. Page Tealium (for Suite LPs since Single Program LPs will use the Program Tealium)
  2. Freya Info 

Design Team

  1. Image(s)