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tUX UK Microsite Short Course Overview 04.2026

Online [SEO Short Course Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.

Placeholder image alt text

Programme Value Prop Header (H2, 65ch)

Modality (Ex: 100% Online)

Duration (Ex: 2 years)

## Credit Hours

$### Cost Per Credit

NOTE: Icon content facts above are standard.

[RB] Request more information

Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.

NOTE: The phone number and county fields in the RFI will default to the partner’s country.

Elevator Pitch, Outcome-focused Header (H2, 75ch)

Header should communicate/reinforce key value props. Use bolding to emphasize key callouts. Reference programme WIKI sections for overview, strengths, distinguishable features, and the most important message for students to hear about the certificate programme. Include mentions about difference between short course, Dip and certificate.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

The content should be a minimum of 500 ch., maximum of 750 ch.

Short Course Benefits

  • Ex: One impressive valuable prop about the programme
  • Ex. One impressive fact–sentence narrative allowed, if needed
  • Ex. AACSB Accredited
  • Ex. No Application Fee
  • 3-5 value props or key facts about the programme. This content should not exceed 200 ch
Request Info

More Information About This Short Course

Click on each tab below to learn additional details regarding the course requirements and features.

NOTE: Heading and copy are standard. No copy action required.

Curriculum

Curriculum, Benefit-focused Header (H4)

Flexible Fact Ex: ## Courses

Flexible Fact Ex: ## Total Credits

Please provide an overview of the curriculum and the value the coursework will bring to someone seeking this course. Be sure to mention licensure/certification pathways, and course accreditation if applicable.

This content should be between 1-2 paragraphs.

Curriculum Value Prop Header (H4, 60ch)

Please provide a high-level overview of a specific course, curriculum theme, professional examination preparation, or any other programme skills gained through the coursework that the programme offers. (150 ch)

Curriculum Value Prop Header (H4, 60ch)

Please provide a high-level overview of a specific course, curriculum theme, professional examination preparation, or any other program skills gained through the coursework that the programme offers. (150 ch)

Curriculum Value Prop Header (H4, 60ch)

Please provide a high-level overview of a specific course, curriculum theme, professional examination preparation, or any other program skills gained through the coursework that the programme offers. (150 ch)

Admission Requirements

Entry Criteria, Benefit-focused Header (H4)

[RB?] Application Deadline DD Month YYYY Semester QX YYYYY

Start DD Month YYYY Semester QX YYYYY

This section should be between 2-3 sentences and should not exceed 500 ch that encourage the user to start the application process.

Admissions Details

NOTE: Button above is standard and links to the programme’s admissions page, if available, or the Brand admission hub.

Fees and Funding

Fees and Funding, Benefit-focused Header (H4)

Flexible Fact Ex: $## per Credit

Flexible Fact Ex: $## Total Tuition

High-level overview of the short cost tuition costs. Aim to minimize cost concerns and speak to long term ROI (stress value of the degree).  If affordability is a value prop be sure to stress. If scholarships are available, please provide details within this content block. 

This section should be between 2-3 sentences.

Fees and Funding Details

NOTE: Button above is standard and links to the program’s tuition page, if available, or the Brand tuition page.

Differences between Dip and Certificate, flexible heading (H2, 75ch)

Present both the Dip and Certificate as alternative study paths by neutrally comparing key factors such as duration, depth of study, and typical learner goals, avoiding evaluative or promotional language.

Use parallel structure and balanced phrasing (e.g., “The Diploma typically…, while the Certificate typically…”) to ensure neither option is positioned as superior, only different in scope and commitment.

  • Bullet
  • Bullet
  • Bullet

This content should be between 1-2 paragraphs and should not exceed 550 ch.

Certificate Outcomes, Benefit-focused Header (H3)

  • One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
  • One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
  • One outcome per line Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
  • Max of 8 outcomes, unless more are required by accrediting body or partner’s programme director

How to Apply, standard heading (H2)

General intro copy about starting the online application process, and the various paths towards obtaining a degree. A bit about how easy the process is, and the enrollment team is here to help.

  1. Apply Today: Fill out your application content. Creating an account with link to application page
  2. [Step Ex: Review program-specific requirements]: Include note that requirements may differ depending on what type of student journey they are on (i.e. first-time students, Adult Degree Completers, Transfer Students, Graduate Admissions, International Students, etc.)
  3. [Step Ex: Submit your transcripts]: Information on where to send transcripts, if needed
  4. If steps are allowed, if needed

[RB] Online Learning Experience Header (H2, 60ch)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all microsite pages.

The content in this block should not exceed 375 ch.

Discover [Partner Abbrev.] Online

NOTE: Button above is standard and links to the brand OSE page.

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)
  3. Program Card Description: No copy needed for this page. Information will be provided in the tUX Program Card Copy document

SEO Team

  1. Keywords (for Copy Team)
  2. URL
  3. Meta Title and Description
  4. Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Program Short Name
    • Degree Level
    • Field of Study
  5. Which program(s) should appear in the “Related Programs” section, if applicable
    • Add comment within Word doc during review
  6. Site architecture changes: if this needs to get added to the main menu, etc.

IMM Team

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program) 
  2. The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Duration (open text box)
    • Format (one of the following):
      • Online
      • On-Campus
      • Hybrid
    • Total cost (open text box)
    • Total credits (open text box)

Design Team

  1. Image(s)