NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for International partners.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

[Partner Name] (H1, 70ch)

This section highlighting brand differentiators and an indication of online learning advantages. 200 ch.

Explore our programs

NOTE: Button above is standard and links to the Brand Program Finder page.

Online programs/courses header (H2)

Highlight online programs learning advantages.

This content should be around 1-2 sentences.

NOTE: Please select the tab below that correlates to the program display option determined by UX/SEO and create content based off that option’s layout. Additional details around homepage program display can be found in “tUX Site Strategy” section.

Display for 1-2 FOS: Cards

NOTE: No copy needed for these program card descriptions since the information will be provided in tUX Program Card Copy document.

[Field or level of study name] (H3)

150 ch description.

[Field or level of study name] (H3)

150 ch description.

Display for 3+ FOS: Cards with slider

NOTE: No copy needed for these program card descriptions since the information will be provided in tUX Program Card Copy document.

[Field or level of study name] (H3)

150 ch description.

[Field or level of study name] (H3)

150 ch description.

[Field or level of study name] (H3)

150 ch description.

At-a-glance header (H2)

No. ##

Number based fact

AUD ##

Number based fact

##%

Max of 3 facts

Why [Partner Name]? (H2)

This section highlights why this school is the best choice for online learning – pull out and highlight the school’s primary value props and brand differentiators.

This section should not exceed 500 ch.

About [Partner Abbrev.]

NOTE: Button above is standard and links to Brand About page.

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”

–[First][Last], [Program Name] ,Class of [YYYY]

[RB] [Optional] Ranking & accreditation call-out header (H2)

1-2 sentences briefly introducing the institution’s accreditations and rankings, and what they signal to prospective students about program quality. Specific stats and achievements belong in the cards (and badges, if included) below, not here.

NOTE: IMM to provide accreditation language.

NOTE: Although content provided will be the same, below shows the possible display options depending on if there are badges available to include or not.

Flexible ranking

Max of 6.

## Ranking

## 2 – 4 rankings.

This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.

Do not exceed 350 ch.

[RB] Online Learning Header (H2)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.).

This section should not exceed 300 ch.

Discover [Partner Abbrev.] Online

NOTE: Button above is standard and links to Brand OSE page.

Frequently asked questions

Explore our FAQ page to find answers to questions you may have about the online programs.

Explore FAQs

NOTE: FAQ column may be excluded if strategy does not call for the FAQ Hub. FAQ CTA is standard so no wording will need to be provided.

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)

SEO Team

Keywords (for Copy Team)
URL (if different from standard URL)
Meta Title and Description
FOS or AOS to display in the program section (if applicable)

Design Team

Image(s)