Reusable Content - tUX Demo Site

Reusable Content Block (RB) Guidelines

The following blocks represent reusable content blocks (RBs) across the different types of tUX microsite page templates.

Content Team Direction

Please view the tabs to read the content block descriptions for how to write the reusable content for these sections. These blocks only need to be written once. CAT will place content during upload.

Breaking the Blocks

If a RB needs to be broken for any reason, please reach out to UX Content Strategy for direction, and make a note for both the assigned editor and CAT within the content creation document being used for review and upload. Connect with CAT to verify if content or section is a RB as needed.

Content Block Placement

The placement of where these RBs will appear within a template is denoted by “[RB]” in the section header of the templates.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for International partners.

NOTE: Below is the standard RFI copy. No changes should be needed unless there is a nomenclature change or need to remove the Oxford Comma.

[RB] Request more information

Complete the form below for detailed course information and to be contacted by phone and email.

Visual Examples

Multi-Page: RFI Copy (Right Side)

Multi-Page: RFI Copy (Full Block)

Online Learning RB (Multi-Page: OLE)

The following Online Learning RB will only need to be written once but will be featured in both the program overviews and the homepage. The format in which the copy is needed for upload does not change.

Return to Jumplinks

Visual Examples

On program overviews

On homepage

Overview Pages RBs

The following RBs are featured in various sections of the program overview templates. Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

General faculty

Micro and LPs: Multi-page: General Faculty

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

Active practitioners connected to the industry and where it’s going
All faculty doctorally prepared
Their real-world experience brought into the classroom
Low student ratios, more individualized instruction
Mentorship and support throughout the program
No limit to items listed, but should be generic to apply to all programs

Visual Example

Explore more (Specializations)

Micro: Multi-Page: Specializations

[RB][Optional] Explore More [Parent Program Name] [Specializations/Concentrations/Tracks,etc.]

2-3 sentences explaining that the are other unique specializations available for this program to customize your study. Please include mention of the general/traditional parent program and if the specializations/tracks are optional or required. Do not reference the # of specializations for the program in this copy.

NOTE: This block will be used across all Specialization Overview pages associated with a specific parent program. Example: RB for MBA Specialization Overviews and a different RB for MSCyber Specialization Overviews.

Visual Example

FAQs (standard)

Micro: Overviews: FAQs Intro (Copy)

NOTE: If FAQs are part of the site strategy (determined by SEO), this RB will be included and have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions (H2)

Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.

NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.

Visual Example

Specialization curriculum copy

Specialization Overviews: Shared Curriculum Copy

[RB] 2-3 sentences encouraging users to learn about the parent programme’s core courses and (if applicable) electives that students will take to complete the programme/degree. Keep this copy general as it will be a reusable block across Specialization Overview pages and hit on any over-arching core curriculum themes that the program offers.

Visual Example

Brand Pages RBs

The following RBs are featured in various sections of the brand templates. Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

Fees & funding (Brand)

NOTE: RB appears on brand admissions page.

Micro: Brand: Fees & Support CTA

[RB] Fees & support

Reusable content. Only write on partner launch. If financial aid opportunities are unique for this program (ex. scholarships, tuition discounts, etc.), please follow the notes below to create net-new content. Summarize available financial aid offerings. Acknowledge the student’s immense financial decision and point to financial aid options, such as scholarships, grants, etc. If scholarships are available, please provide details within this content block. Feel free to add a subhead for “Scholarships Available/Details” if needed to highlight this information.

This section should not exceed 500 characters.

Fees & support details

NOTE: Button above is standard and links to brand-level tuition and aid page.

Visual Example

FAQs

Micro: Brand: FAQs Intro (Copy)

NOTE: If FAQs are part of the site strategy (determined by SEO), this RB will be included and have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

Visual Example

Admissions Info RBs

The following RBs are featured in various sections of the program page templates (i.e., program overview, program admissions, etc.). Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

Entry dates

NOTE: Icon facts are standard and should not change. If the content differs from the reusable key admission dates block(s) due to program and/or partner needs, RB can be broken and updated, as necessary–Just let CAT know. This RB will have the same wording, but in UK spelling, where applicable.

Overviews: Admissions Dates Pipe List (International UK) & Multi-Page: Admission Date Facts (International UK)

[RB?] Application Deadline MM/DD/YY Semester QX YYYYY

Start Date MM/DD/YY Semester QX YYYYY

Visual Example

Entry requirements table

If there are multiple programmes across a degree level or area of study, or certificates, that have the same entry requirements, feel free to utilize this area to place those requirements and indicate [REUSABLE BLOCK – PROGRAM ADMISSIONS REQUIREMENTS] in the Word document.

NOTE: If there are multiple degree levels (ex. undergraduate programmes, graduate programmes, certificate programmes) that all require the same requirements please place both tables within this area of the Word document but label what degree level or group of programmes the requirements table applies to.

Ex. Undergraduate entry requirements
Programs: program 1, program 2, program 3, etc.

This RB will have the same wording, but in UK spelling, where applicable.

[RB?] Online Application Form	Apply Now [Link to application form]
Degree and Minimum GPA	Describe requirements for degree and GPA
Transcripts	Explain that official transcripts are needed
Transfer Credits	Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s)	Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional Requirements	Please list any other program requirements and/or wavier eligibility available