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tUX Microsite International (AUS) Reusable Content 08.2026

Reusable Content Block (RB) Guidelines

The following blocks represent reusable content blocks (RBs) across the different types of tUX microsite page templates.

Content Team Direction

Please view the tabs to read the content block descriptions for how to write the reusable content for these sections. These blocks only need to be written once. CAT will place content during upload.

Breaking the Blocks

If a RB needs to be broken for any reason, please reach out to UX Content Strategy for direction, and make a note for both the assigned editor and CAT within the content creation document being used for review and upload. Connect with CAT to verify if content or section is a RB as needed.

Content Block Placement

The placement of where these RBs will appear within a template is denoted by “[RB]” in the section header of the templates.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for International partners.

NOTE: Below is the standard RFI copy. No changes should be needed unless there is a nomenclature change or need to remove the Oxford Comma.

[RB] Request more information

Complete the form below for detailed course information and to be contacted by phone and email.

Visual Examples

Multi-Page: RFI Copy (Right Side)

Multi-Page: RFI Copy (Full Block)

Online Learning RB (Multi-Page: OLE)

The following Online Learning RB will only need to be written once but will be featured in both the program overviews and the homepage. The format in which the copy is needed for upload does not change.

Return to Jumplinks

Visual Examples

On program overviews

On homepage

More Information RB

The following More Information RBs will be placed on either the program or short course overviews. Depending on which type of overview this content will be on, the wording will be different.

Return to Jumplinks

More Information About This Program

Click on each tab below to learn additional details regarding the program requirements and features.

NOTE: Heading and copy are standard. No copy action required.

More information about this short course

Click on each tab below to learn additional details regarding the course requirements and features.

NOTE: Heading and copy are standard. No copy action required.

Return to Jumplinks

Visual Examples

On program overviews

Placeholder image alt text

On short course overviews

Placeholder image alt text

Overview Pages RBs

The following RBs are featured in various sections of the program overview templates. Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

General faculty

Micro and LPs: Multi-page: General Faculty

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

  • Active practitioners connected to the industry and where it’s going
  • All faculty doctorally prepared
  • Their real-world experience brought into the classroom
  • Low student ratios, more individualized instruction
  • Mentorship and support throughout the program
  • No limit to items listed, but should be generic to apply to all programs

Visual Example

Explore more (Specializations)

Micro: Multi-Page: Specializations

[RB] [Optional] Explore More [Parent Program Name] [Specializations/Concentrations/Tracks,etc.]

2-3 sentences explaining that the are other unique specializations available for this program to customize your study. Please include mention of the general/traditional parent program and if the specializations/tracks are optional or required. Do not reference the # of specializations for the program in this copy.

NOTE: This block will be used across all Specialization Overview pages associated with a specific parent program. Example: RB for MBA Specialization Overviews and a different RB for MSCyber Specialization Overviews.

Visual Example

FAQs (standard)

Micro: Overviews: FAQs Intro (Copy)

NOTE: If FAQs are part of the site strategy (determined by SEO), this RB will be included and have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions (H2)

Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.

NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.

Visual Example

Specialization curriculum copy

Specialization Overviews: Shared Curriculum Copy

[RB] 2-3 sentences encouraging users to learn about the parent programme’s core courses and (if applicable) electives that students will take to complete the programme/degree. Keep this copy general as it will be a reusable block across Specialization Overview pages and hit on any over-arching core curriculum themes that the program offers.

Visual Example

Micro: Overviews: Rankings

Micro: Overviews: Rankings

This optional content is program-specific and will be on the overview pages.

[RB] [Optional] Program/Course-specific ranking & accreditation call-out header (H2)

NOTE: Although content provided will be the same, below shows the possible display options depending on if there are badges available to include or not.

Please feature accreditation badges below this content and include any accreditations you’d like to feature within the content creation document.

NOTE: There will be a max of 6 facts below.

Flexible ranking

Flexible ranking

Flexible ranking

Flexible ranking

Flexible ranking

Flexible ranking

Placeholder badge alt text
Placeholder badge alt text
Placeholder badge alt text

Provides a space to highlight the institution’s awards, recognition, rankings, admission/retention/graduation stats for the school.

NOTE: Minimum of 2, Max of 4 cards.

## Ranking

## Ranking

## Ranking

## Ranking

This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.

Do not exceed 350 ch.

Visual Example

Placeholder image alt text

Brand Pages RBs

The following RBs are featured in various sections of the brand templates. Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

Rankings (Brand)

Micro: Brand: Rankings (AUS)

This content appears on the Homepage and Online Student Experience page.

[RB] [Optional] Ranking & accreditation call-out header (H2)

NOTE: Although content provided will be the same, below shows the possible display options depending on if there are badges available to include or not.

Flexible ranking

Flexible ranking

Flexible ranking

Flexible ranking

Flexible ranking

Max of 6.

Placeholder badge alt text
Placeholder badge alt text
Placeholder badge alt text

## Ranking

## Ranking

## Ranking

## 2 – 4 rankings.

This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.

Do not exceed 350 ch.

Visual Example

Fees & funding (Brand)

Micro: Brand: Fees & Support CTA

This content appears on the brand Admissions page.

[RB] Fees & support

Reusable content. Only write on partner launch. If financial aid opportunities are unique for this program (ex. scholarships, tuition discounts, etc.), please follow the notes below to create net-new content. Summarize available financial aid offerings. Acknowledge the student’s immense financial decision and point to financial aid options, such as scholarships, grants, etc. If scholarships are available, please provide details within this content block. Feel free to add a subhead for “Scholarships Available/Details” if needed to highlight this information.

This section should not exceed 500 characters.

Fees & support details

NOTE: Button above is standard and links to brand-level tuition and aid page.

Visual Example

FAQs

Micro: Brand: FAQs Intro (Copy)

NOTE: If FAQs are part of the site strategy (determined by SEO), this RB will be included and have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

Visual Example

Admissions Info RBs

The following RBs are featured in various sections of the program page templates (i.e., program overview, program admissions, etc.). Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

Apply By/Start Dates

NOTE: Icon facts are standard and should not change. If the content differs from the reusable key admission dates block(s) due to program and/or partner needs, RB can be broken and updated, as necessary–Just let CAT know. This RB will have the same wording, but in UK spelling, where applicable.

Micro: Overviews: Apply By/Start Date Pipe List & Micro: Multi-Page: Admission Date Facts

  • Apply by: DD Month YYYY
  • Start date: DD Month YYYY

[Possible RB] Application deadline DD Month YYYY Semester QX YYYYY

Start date DD Month YYYY Semester QX YYYYY

Visual Example

Entry Requirements Table

Entry Requirements Table

If there are multiple programs across a degree level or area of study, or certificates, that have the same entry requirements, feel free to utilize this area to place those requirements and indicate [REUSABLE BLOCK – PROGRAM ENTRY REQUIREMENTS] in the Word document.

NOTE: If there are multiple degree levels (ex. undergraduate programs, graduate programs, certificate programs) that all require the same requirements please place both tables within this area of the Word document but label what degree level or group of programs the requirements table applies to.

  • Ex. Undergraduate entry requirements
  • Programs: program 1, program 2, program 3, etc.

This RB will have the same wording, but in AUS spelling, where applicable.

[RB?] Online Application FormApply Now [Link to application form]
Degree and Minimum GPADescribe requirements for degree and GPA
TranscriptsExplain that official transcripts are needed
Transfer CreditsNote whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s)Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional RequirementsPlease list any other program requirements and/or wavier eligibility available

Visual Example

Micro: Program Admissions: Entry Criteria CTA

Micro: Program Admissions: Entry Criteria CTA

[RB] Entry Requirements Hub CTA Header (H2, 75ch)

This section should provide a high-level overview of the admissions process for the school. Encourage students to apply now, or learn more about the process and speak with an enrollment/admissions counselor by calling (include phone number) or exploring the admissions hub.

This section should be a max of 300 characters.

NOTE: Button below is standard and links to the brand admission hub.

Entry requirements details

Visual Example

Placeholder image alt text

Admissions Hub (H4)

Micro: Overviews: Admissions Hub

[RB] Admission Hub Header (H4)

This section should provide a high-level overview of the admissions process for the school. Encourage students to apply now, or learn more about the process and speak with an enrollment/admissions counselor by calling (include phone number) or exploring the admissions hub.

This section should be between 3-4 sentences.

Visual Example

Placeholder image alt text

Tuition Info RBs

The following RBs are featured in various sections of the program page templates (i.e., program overview, program tuition, etc.). Please follow the directions for content creation and visual references provided within each tab.

Return to Jumplinks

Fees & Support CTA (H2)

Fees & Support CTA (H2)

This content appears on the Fees subpage of the Traditional program overview page.

[RB] Fees & support CTA header (H2)

Reusable content. Only write on partner launch. If financial aid opportunities are unique for this program (ex. scholarships, tuition discounts, etc.), please follow the notes below to create net-new content. Summarize available financial aid offerings. Acknowledge the student’s immense financial decision and point to financial aid options, such as FAFSA, scholarships, grants, etc. If scholarships are available, please provide details within this content block. Feel free to add a subhead for “Scholarships Available/Details” if needed to highlight this information.

This section should be between 3-4 sentences.

Funding details

NOTE: Button above is standard and links to brand-level tuition and aid page.

Visual Example

Micro: Overviews: Discounts

Micro: Overviews: Discounts

This content appears below the tuition table within the tuition tab of the LTO-Standard program overview page.

[RB] [Optional] Discounts (ex., Early bird, refer a friend, alumni, and group discounts) (H3, 60ch)

This is a reusable content block that should briefly highlight tuition discounts that are available to the applicant. If terms and conditions apply, please include brief information about this.

This section should be around 1 sentence, 150 ch.

Visual Example

Micro: Overviews: Scholarships

Micro: Overviews: Scholarships

This content appears below the tuition table within the tuition tab of the LTO-Standard program overview page.

[RB] [Optional] Scholarships (H4, 60ch)

This is a reusable content block that should briefly highlight available scholarships to the applicant.

This section should be around 1 sentence, 150 ch.

Visual Example

Certificate Overviews: Tuition Section

Certificate Overviews: Tuition Section

This content appears at the top of the Tuition section of the Certificate Overview pages.

[RB] $### Cost per unit/credit points

## Total units/credit points

Visual Example