Online [SEO Certificate Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for International partners.

Program value prop header (H2, 65ch)

Modality (Ex: 100% Online)

Duration (Ex: 2 years)

## Credit Hours

$### Cost Per Credit

NOTE: Icon content facts above are standard.

[RB] Request more information

Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.

NOTE: The phone number and country fields in the RFI will default to the partner’s country.

Overview, outcome-focused header (H2, 75ch)

Header should communicate/reinforce key value props. Use bolding to emphasize key callouts. Reference program documents for overview, strengths, distinguishable features, and the most important message for students to hear about the certificate program. Include mentions for differences between getting a Dip versus a certificate.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

The content should be a minimum of 500 ch., maximum of 750 ch.

Certificate benefits (H3)

Ex: One impressive valuable prop about the program
Ex. One impressive fact–sentence narrative allowed, if needed
Ex. AACSB Accredited
Ex. No Application Fee
3-5 value props or key facts about the program. This content should not exceed 200 ch

Request info

Career outlook, outcomes-focused header (H2, 75ch)

This section should be a high-level overview of the career outcomes related to the program. Include a general narrative about the potential career path and 1 stat from a primary source.

Focus on most compelling career insights. Include career-relevant certifications and accreditations if not already covered on the page. Cite data, use BLS, PayScale (use superscript numerals for citations).

This section should not exceed 500 ch.

Top careers/industry, outcome-focused header (H3)

Job title

Job title/Industry stat ($/£)###,###/(%) per year²

NOTE: Please feature a max of 3 career titles/industry stats in the cards above.

Curriculum, benefit-focused header (H2)

## courses

Flexible fact

Overview of the curriculum and the value the coursework will bring to someone seeking this certificate. Mention licensure/certification pathways if applicable.

This content should be between 1-2 paragraphs and should not exceed 550 ch.

Required [Certificate Name] courses (H3)

RIS 100 Course Title 1 3 Credits

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Optional Specialization Courses Listing in bullets*:

RIS 111 Course Title
RIS 222 Course Title
RIS 333 Course Title
RIS 444 Course Title

*This option is recommended if there are more than 3 specializations for the program and course descriptions are NOT needed to be displayed for each specialization, and a specialization page is being built out where specialization course descriptions can be displayed. If this option is selected, the Course Title should be changed to the Specialization Name.

RIS 111 Course Title 2 3 Credits

Pre-requisite: RIS 101 Lorem ipsum odor amet, consectetuer adipiscing elit.

RIS 222 Course Title 3 3 Credits

Header copy:

Lorem ipsum dolor sit amet, consectetur adipiscing elit
Ut maecenas curabitur felis conubia, condimentum consequat
Leo aenean sed tempor lectus, laoreet suspendisse
A leo interdum massa lacinia quisque dignissim, in aliquam parturient viverra
Venenatis risus vehicula integer, dignissim scelerisque egestas senectus, vel donecv

RIS 333 Course Title 4 3 Credits

RIS 789 Course Title 5 1-6 Credits

Partner-provided course description content.* Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Pre-requisite: RIS 123 Lorem ipsum odor amet, consectetuer adipiscing elit.

*Disclaimer content can also live within this description space. (Ex. “*Field placement/practicum/internship courses must be taken during the second semester of the fourth year of the program.”)

Entry criteria, benefit-focused header (H2)

[Possible RB] Application deadline DD Month YYYY Semester QX YYYYY

Start DD Month YYYY Semester QX YYYYY

This section should be between 2-3 sentences and should not exceed 250-300 ch that encourage the user to start the application process.

[RB?] Online Application Form	Apply Now [Link to application form]
Degree and Minimum GPA	Describe requirements for degree and GPA
Transcripts	Explain that official transcripts are needed
Transfer Credits	Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s)	Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional Requirements	Please list any other program requirements and/or wavier eligibility available

Admissions

NOTE: Button above is standard and links to the Brand admission hub page.

Fees & funding, Benefit-Focused header (H2)

[RB] $### Cost per unit

## Total credits

NOTE: Icon content facts above are standard.

Please provide a brief overview for the fees and funding for this programme.

Aim to minimize cost concerns and speak to long term ROI (stress value of the degree).  If affordability is a value prop be sure to stress. If scholarships and/or discounts are available, please provide details within this content block.

This section should be between 2-3 sentences and should not exceed 500 ch.

Fees & funding

NOTE: Button above is standard and links to the Brand tuition page.

Differences between Dip and Certificate (H2, 75ch)

Present both the Dip and Certificate as alternative study paths by neutrally comparing key factors such as duration, depth of study, and typical learner goals, avoiding evaluative or promotional language. If applicable, please link to the master’s program or cert/dip options available.

Use parallel structure and balanced phrasing (e.g., “The Diploma typically…, while the Certificate typically…”) to ensure neither option is positioned as superior, only different in scope and commitment.

Bullet
Bullet
Max of 5

This content should be between 1-2 paragraphs and should not exceed 550 ch.

Certificate Outcomes, Benefit-focused Header (H3)

One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
One outcome per line Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
Max of 8 outcomes, unless more are required by accrediting body or partner’s program director

[RB] Frequently Asked Questions (H2)

Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.

NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.

How do I apply to the [Program Name]?

The first step is to start your application.

How many credits can I transfer toward the [Program Name]?

If the previous answer is “no” please leave this blank.

If the previous answer is “yes”

Up to [#] credits may be transferred and applied towards the [program name]. You can learn more about our admissions policy here (URL to admissions page).

When is the application deadline for the [Program Name]?

Provide the application deadline for the program in a sentence format and include linked text to the program admissions page.

Is the [Program Name] available in a blended/hybrid format (campus & online)?

Yes, the [program name] offers maximum flexibility and is available in a blended/hybrid format. This means you may opt to take some courses on campus if you wish, and others online.

The [program name] is only available online. This allows you to study in the times and locations that are best for you throughout your entire program without a requirement of ever coming to campus.

Does the [Program Name] offer scholarships?

Yes, the [program name] is pleased to offer the following scholarships [list below]

If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:

Complete the FAFSA^® to determine financial aid eligibility. [school name’s] FAFSA^® code is [xxxxxxx]
Apply for a Sallie Mae loan
Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)

Are there any miscellaneous fees associated with the [Program Name]?

You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).

Visit our FAQ page

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)
Program Card Description: No copy needed for this page. Information will be provided in the tUX Program Card Copy document

SEO Team

Keywords (for Copy Team)
URL
Meta Title and Description
Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Program Short Name
- Degree Level
- Field of Study
Which program(s) should appear in the “Related Programs” section, if applicable
- Add comment within Word doc during review
Site architecture changes: if this needs to get added to the main menu, etc.

IMM Team

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Duration (open text box)
- Format (one of the following):
  - Online
  - On-Campus
  - Hybrid
- Total cost (open text box)
- Total credits (open text box)
Career stats

Design Team

Image(s)