Custom SEO fees header (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for International partners.

Online [Degree Name] estimated fees (H2)

Introduction to the program tuition costs being presented on this page. If there are any cost savings to the program (i.e., scholarships, tuition discounts, etc.), or if the tuition rate is a value prop for this program, please elaborate on those tuition benefits; and, if applicable, the competitiveness of the program compared to other programs in the market. Stress that we understand pursuing a degree can be a large financial undertaking, but the long-term ROI is invaluable.

This section should be 1-2 paragraphs long. No max characters.

[RB] Calculate your cost for attending [Partner] Use our tuition calculator to help you estimate your total tuition costs.

Tuition Calculator

NOTE: If tuition calculator is not being used, please use the one-column below.

Online [Degree Name] estimated fees (H2)

Introduction to the programme tuition costs being presented on this page. If there are any cost savings to the programme (i.e., scholarships, tuition discounts, etc.), or if the tuition rate is a value prop for this programme, please elaborate on those tuition benefits; and, if applicable, the competitiveness of the programme compared to other programmes in the market. Stress that we understand pursuing a degree can be a large financial undertaking, but the long-term ROI is invaluable.

This section should be 1-2 paragraphs long. No max characters.

NOTE: For site consistency, keep left column topics the same when possible. You may also include any reusable copy that may appear on all programmatic tuition pages. Ex: Other costs row.

Cost per Credit Hour	$XXX
Total Number of Credit Hours	XX
Total Estimated Tuition	$XX,XXX
[Optional] Additional Fees	$XXX
Other Costs to Budget For	[RB?] The estimated tuition cost does not include factors like textbooks or other expenses.

Study assistance (H2)

This intro line should run about 90 characters, roughly one short sentence, and should frame the section as an invitation to explore options (Ex. Be sure to explore the options below to get help in paying for your postgraduate education).

Ex. FEE-HELP (H3, Flexible 40ch)

Ex. Students who attend [partner name] can get a FEE-HELP loan to pay all or part of tuition fees.

This should state that this is a government loan program that can cover all or part of tuition fees for eligible students at this institution. It should link out to the official FEE-HELP information page so students can check eligibility and terms themselves. This copy should be no more than 150 characters.

NOTE: Avoid stating specific loan caps, interest or indexation rates, or repayment thresholds, since these should be sourced live from the linked page rather than baked into copy.

Ex. Commonwealth Supported Places (CSPs) (H3, Flexible 40ch)

This copy should name the program and note a limited number of CSPs are available, define a CSP as a government subsidy that doesn’t need repaying, then clarify it’s partial the student still pays a “student contribution amount,” which sets up the HECS-HELP blurb next. Skip exact quotas or dollar figures and point students to an enrolment adviser for those. This copy should be no more than 300 characters.

Ex. [Partner Name]’s [Degre program name] has a limited number of CSPs available for eligible students. A CSP is a subsidy from the government to pay part of your tuition fees — you don’t have to pay it back. This subsidy does not cover the entire cost of your study. Students must pay the rest, called the ‘student contribution amount’.

Ex. HECS-HELP (H3, Flexible 40ch)

This copy should explain that HECS-HELP covers the student contribution amount left after a CSP, and note it’s only available to students already in a Commonwealth-supported place. This copy should be no more than 300 characters.

Ex. If you are approved for a CSP but need help in covering your student contribution amount, you can get a HECS-HELP loan. You can only get a HECS-HELP loan if you are enrolled in a Commonwealth-supported place.

Ex. Employer Assistance (H3, Flexible 40ch)

This copy should outline that a student’s employer may offer an education assistance policy, and caveat that it likely won’t cover everything but could offset a significant percentage. Use hedging language throughout, since this option is entirely employer-dependent. This copy should be no more than 300 characters.

Ex. There is a chance that your employer has an Employee Education Assistance Policy (EEAP) that could help you cover the costs of postgraduate study. While most EEAPs won’t cover all of your costs, they could help with a substantial percentage.

Ex. Limited Scholarships Available (H3, Flexible 40ch)

This copy should direct students to the scholarships page to check eligibility.

Ex. Visit our scholarship page to see if there is a scholarship you qualify for.

Fees and support

[RB] Military Students Header (H2)

Summarize any military benefits, such as discounted tuition, Yellow Ribbon, possible U.S. News & World Report ranking, and include a link to dedicated military page, if available. If military student information is unique for to a program, please follow the notes below to create net-new content.

This content is between 3-4 sentences.

[RB] Tuition & Aid CTA Header (H2)

Reusable content. Only write on partner launch. If financial aid opportunities are unique for this program (ex. scholarships, tuition discounts, etc.), please follow the notes below to create net-new content. Summarize available financial aid offerings. Acknowledge the student’s immense financial decision and point to financial aid options, such as FAFSA, scholarships, grants, etc. If scholarships are available, please provide details within this content block. Feel free to add a subhead for “Scholarships Available/Details” if needed to highlight this information.

This section should be between 3-4 sentences.

Tuition Details

NOTE: Button above is standard and links to brand-level tuition and aid page.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)

SEO Team

Keywords (for Copy Team)
URL (if different from standard URL)
Meta Title and Description

IMM Team

Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)