NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

[Partner Name] (H1, 70ch)

This section highlighting brand differentiators and an indication of online learning advantages. 200 ch.

Explore Our Programmes

NOTE: Button above is standard and links to the Brand Programme Finder page.

Online Programmes Header (H2)

1-2 sentences highlighting online programmes learning advantages.

NOTE: For the cards below, write a one sentence introduction to the level of study (masters, certificates, short courses, dip, etc.)

[Field or Level of Study Name] (H3)

150 ch description.

[Field or Level of Study Name] (H3)

150 ch description.

[Field or Level of Study Name] (H3)

150 ch description.

At-a-Glance Header (H2)

No. ##

Number based fact

$###

Number based fact

##%

Max of 3 facts

Why [Partner Name]? (H2)

This section highlights why this school is the best choice for online learning – pull out and highlight the school’s primary value props and brand differentiators.

This section should not exceed 500 ch.

About [Partner Abbrev.]

NOTE: Button above is standard and links to Brand About page.

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. This should be around 350 ch.”

–[First][Last], [Program Name] ,Class of [YYYY]

[RB] Online Learning Header (H2)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.).

This section should not exceed 300 ch.

Discover [Partner Abbrev.] Online

NOTE: Button above is standard and links to Brand OSE page.

Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programmes.

Explore FAQs

NOTE: FAQ column may be excluded if strategy does not call for the FAQ Hub. FAQ CTA is standard so no wording will need to be provided.

Sources and Disclaimer

One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
Style: Follow the partner’s style guide for source formatting.
If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

RB content: Refer to Reusable Content page for copy needs (for new site launches only)
Page Content (Word doc)

SEO Team

Keywords (for Copy Team)
URL (if different from standard URL)
Meta Title and Description

Design Team

Image(s)