tUX Microsite International (UK) Reusable Content 05.2026

Micro and LPs: Multi-page: General Faculty

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

• Active practitioners connected to the industry and where it’s going
• All faculty doctorally prepared
• Their real-world experience brought into the classroom
• Low student ratios, more individualized instruction
• Mentorship and support throughout the program
• No limit to items listed, but should be generic to apply to all programs

Visual Example

Micro: Multi-Page: Specializations

[RB] [Optional] Explore more [parent programme name] [specializations/diploma/short courses.], H2

2-3 sentences explaining that there are other unique specializations/diploma/short courses available for this programme to customize your study. Please include mention of the general/traditional parent programme and if specializations/diploma/short courses are optional or required.

NOTE: This block will be used across all Specializations/Diplomas/Short Courses. Overview pages associated with a specific parent program. Example: RB for MBA Specialization Overviews and a different RB for MSCyber Specialization Overviews.

NOTE: Programs list, if applicable, to be provided by SEO Analyst. No additional copy needed outside of program list.

Visual Example

Micro: Overviews: FAQs Intro (Copy)

NOTE: If FAQs are part of the site strategy (determined by SEO), this RB will be included and have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions (H2)

Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.

NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.

Visual Example

Specialization Overviews: Shared Curriculum Copy

[RB] 2-3 sentences encouraging users to learn about the parent programme’s core courses and (if applicable) electives that students will take to complete the programme/degree. Keep this copy general as it will be a reusable block across Specialization Overview pages and hit on any over-arching core curriculum themes that the program offers.

Visual Example

Micro: Certificate Overviews: Related Programmes

[RB] [Optional] Related programmes

Visual Example

NOTE: RB appears on brand fees & funding page, as well as the admissions hub.

Brand: Fees & Funding CTA

[RB] Fees & funding CTA Header (H2)

Reusable content. Only write on partner launch. If financial aid opportunities are unique for this program (ex. scholarships, tuition discounts, etc.), please follow the notes below to create net-new content. Summarize available financial aid offerings. Acknowledge the student’s immense financial decision and point to financial aid options, such as FAFSA, scholarships, grants, etc. If scholarships are available, please provide details within this content block. Feel free to add a subhead for “Scholarships Available/Details” if needed to highlight this information.

This section should be a max of 300 characters.

NOTE: Button above is standard and links to brand-level tuition and aid page.

Visual Example

Micro: Brand: FAQs Intro (Copy)

NOTE: If FAQs are part of the site strategy (determined by SEO), this RB will be included and have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

Visual Example

NOTE: Entry Criteria is the same on the programme overview and programmatic admission pages. The only difference is that one will have a H2 header while the other will have a H4.

Micro: Program Overview: Entry Criteria Hub CTA & Micro: Program Admissions: Entry Criteria Hub CTA

[RB] Entry criteria hub CTA header (H4)

This section should provide a high-level overview of the admissions process for the school. Encourage students to apply now, or learn more about the process and speak with an enrollment/admissions counselor by calling (include phone number) or exploring the admissions hub.

This section should be between 3-4 sentences.

NOTE: Button below is standard and links to the brand admission hub.

Visual Examples

NOTE: Icon facts are standard and should not change. If the content differs from the reusable key admission dates block(s) due to program and/or partner needs, RB can be broken and updated, as necessary–Just let CAT know. This RB will have the same wording, but in UK spelling, where applicable.

Overviews: Admissions Dates Pipe List (International UK) & Multi-Page: Admission Date Facts (International UK)

Visual Example

Entry requirements table

If there are multiple programmes across a degree level or area of study, or certificates, that have the same entry requirements, feel free to utilize this area to place those requirements and indicate [REUSABLE BLOCK – PROGRAM ADMISSIONS REQUIREMENTS] in the Word document.

NOTE: If there are multiple degree levels (ex. undergraduate programmes, graduate programmes, certificate programmes) that all require the same requirements please place both tables within this area of the Word document but label what degree level or group of programmes the requirements table applies to.

• Ex. Undergraduate entry requirements
• Programs: program 1, program 2, program 3, etc.

This RB will have the same wording, but in UK spelling, where applicable.

Visual Example

Micro: Funding Options (International UK)

[RB] Funding options (H4, 75ch)

This is a reusable content block that should highlight funding options, including discounts and scholarship information.

This section should not exceed 250 characters.

Visual Example

Micro: Multi Pages: Tuition Key Facts (International UK)

The cost per credit and total credits facts needed to be featured within the fee overview sections of the fee tab on the traditional and standard program overview pages, and the certificate overview page are standard facts, meaning, they aren’t flexible facts and are standard facts to feature in this section. If these can be created as reusable blocks, please indicate [REUSABLE BLOCK – TUITION FACTS] in the Word document.

Visual Example