Skip to content

tUX LP International (UK) Brand 04.2026

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.

NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

Placeholder image alt text

Online [School Name] (H1)

Value Prop/Fact 1 (45ch)

Value Prop/Fact 2 (45ch)

Value Prop/Fact 3 (45ch)

Value Prop/Fact 4 (45ch)

[RB] Request more information

Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.

NOTE: The phone number and county fields in the RFI will default to the partner’s country.

Programmes [Optional] Entry criteria Fees & funding [Optional] About us

Overview, outcomes-focused header (H2, 75ch)

This is the brand overview section where you will introduce the college or featured graduate school. Begin to tell a compelling, student-centered story selling the benefits of pursuing an education at [X] university. Please briefly overview the programs, their collective value props, and what students will gain through the coursework/programs experience.

Please defer to the partner copy style guidelines for casual/secondary form of address of the university.

This content should not exceed 500 ch.

Value props/key facts header (H3, 65ch)

  • One impressive value prop or school fact
  • [Optional] One impressive value prop or school fact
  • [Optional] One impressive value prop or school fact
  • Max of 4. The total content in this section should not exceed 300 ch

Suite/vertical programmes intro header (H2, 75ch)

Brief content (2-3 sentences) that introduces the suite of programmes that will be featured below. Include value props about the brand and the convenient, online format (if applicable).

This content should not exceed 175 ch.

NOTE: Please set the tab below that correlates to the programme display option that meets your need for your LP and create content based off that option’s layout. Use 7+ programs layout if entry requirements are detailed.

Programme display for 1-6 programmes

NOTE: No copy needed for these programme card descriptions since the information will be provided in tUX Program Card Copy document.

  • Modality: ABC
  • Credits: XX
  • Total FeeS: £XX,XXX
  • Duration: XX months/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own programme card if listed in the RFI.

  • Modality: ABC
  • Credits: XX
  • Total FeeS: £XX,XXX
  • Duration: XX months/years

The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own programme card if listed in the RFI.

Program display for 7+ programmes

NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.

NOTE: No copy needed for these program card descriptions since the information will be provided in tUX Program Card Copy document.

Tab 1: Degree level 1

Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years

The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own program card if listed in the RFI.

Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years

The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own program card if listed in the RFI.

Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years

The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own program card if listed in the RFI.

Tab 1: Degree level 2

Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years

The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own program card if listed in the RFI.

Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years

The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own program card if listed in the RFI.

Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years

The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.

[Optional] Entry requirements
  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement

NOTE: all specializations should get their own program card if listed in the RFI.

[Optional] Entry criteria (H2)

NOTE: If entry-criteria are standard across all programs, we can display them once in a reusable component. In this case, we wouldn’t want them displayed on the cards.

1-2 sentences introducing the entry requirements for the suite of programs.

Entry requirements

  • One entry requirement
  • One entry requirement
  • Max of 3. Entry requirement
Placeholder badge alt text

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”

–[First][Last], [Program Name] ,Class of [YYYY]

Fees & funding

Write an overview for tuition costs. Highlight flexibility in payment options and any potential financial support in a general, non-specific way. Include fee statement disclaimer.

*Programme fees are reviewed annually and are subject to change each academic year. The fees listed above are for the academic year [20XX-XX].

This content should not exceed 350 ch.

NOTE: For the section below, this should be used to highlight a specific funding opportunity, payment option, or discount, if applicable. Max of 2.

[Optional] [RB] Discounts (ex., Early bird, refer a friend, alumni, and group discounts) (H3, 60ch)

This is a reusable content block that should briefly highlight tuition discounts that are available to the applicant. If terms and conditions apply, please include brief information about this.

This section should not exceed 150 characters.

[Optional] [RB] Scholarships (H3, 60ch)

This is a reusable content block that should briefly highlight available scholarships to the applicant.

This section should not exceed 150 characters.

Ranking & accreditation call-out header (H2)

Provides a space to highlight the institution’s awards, recognition, rankings, admission/retention/graduation stats for the school.

NOTE: Minimum of 2, Max of 4 cards.

## Ranking

## Ranking

## Ranking

## Ranking

This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.

Do not exceed 350 ch.

[Optional] We have the option to feature accreditation badges below this content. Please include any accreditations you’d like to feature within the content creation document.

Placeholder badge alt text

Optional

Placeholder badge alt text
Placeholder badge alt text

[RB] Online Learning Experience Header (H2, 75ch)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.

The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.

[RB] Request More Information

Request Info

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)

Growth Marketing/AF and IMM Teams

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program) 
  2. Accreditation logos/badges (if applicable)

Design Team

  1. Image(s)