tUX LP International (UK) Multi-Program/Suite 04.2026
NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.
NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.
NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.
NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.
Online [Suite/Vertical Name] (H1)
Value Prop/Fact 1 (45ch)
Value Prop/Fact 2 (45ch)
Value Prop/Fact 3 (45ch)
Value Prop/Fact 4 (45ch)
[RB] Request more information
Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.
NOTE: The phone number and county fields in the RFI will default to the partner’s country.
Overview, outcomes-focused header (H2, 75ch)
This is the suite overview section where you will introduce the programmes, college, field/industry/vertical; featured graduate school (if applicable); begin to tell a compelling, student-centered story selling the benefits of pursuing these programmes at [X] university. Please briefly overview the programmes, their collective value props, and what students will gain through the coursework/programmes experience.
Please defer to the partner copy style guidelines for casual/secondary form of address of the university.
The content should not exceed 500 ch.
Value props/key facts header (H3, 65ch)
- One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- [Optional] One impressive value prop or school fact
- Max of 4. The total content in this section should not exceed 300 ch
Suite/vertical programmes intro header (H2, 75ch)
Brief content (2-3 sentences) that introduces the suite of programmes that will be featured below. Include value props about the brand and the convenient, online format (if applicable).
This content should not exceed 175 ch.
NOTE: Please set the tab below that correlates to the programme display option that meets your need for your LP and create content based off that option’s layout. Use 7+ programs layout if entry requirements are detailed.
Programme display for 1-6 programmes
NOTE: No copy needed for these programme card descriptions since the information will be provided in tUX Program Card Copy document.
- Modality: ABC
- Credits: XX
- Total FeeS: £XX,XXX
- Duration: XX months/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own programme card if listed in the RFI.
- Modality: ABC
- Credits: XX
- Total FeeS: £XX,XXX
- Duration: XX months/years
The program description is a 1-2 sentence overview of the program, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own programme card if listed in the RFI.
Program display for 7+ programmes
NOTE: If using tabs, do NOT exceed 3 tabs. Based on useability study learns, more than 3 tabs provides a poor mobile user experience.
NOTE: No copy needed for these program card descriptions since the information will be provided in tUX Program Card Copy document.
Tab 1: Degree level 1
Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years
The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years
The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years
The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own program card if listed in the RFI.
Tab 1: Degree level 2
Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years
The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years
The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own program card if listed in the RFI.
Modality: ABC | Credits: XX | Total Fees: £XX,XXX | Duration: XX months/years
The programme description is a 1-2 sentence overview of the programme, and specializations/curriculum topics. If there are no specializations or compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc. The description should not exceed 150 characters.
[Optional] Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
NOTE: all specializations should get their own program card if listed in the RFI.
Career outlook, outcome-focused header (H2, 65ch)
This is the career outlook overview section. This content should provide industry insights and career stats relative to the programme and its field of study. Include mention of program outcomes/skills obtained that will equip students for the workforce. Please feature 2 to 4 career titles/industry stats in the cards below.
This content should not exceed 300 ch.
Top careers/industry, outcome-focused header (H3, 65ch)
NOTE: Industry stats are more compelling than salary/job titles.
Job Title/Industry Stat ($/£)###,###/(%) per year1
Job Title/Industry Stat ($/£)###,###/(%) per year2
[Optional] Job Title/Industry Stat ($/£)###,###/(%) per year3
[Optional] Job Title/Industry Stat ($/£)###,###/(%) per year4
[Optional] Entry criteria (H2)
NOTE: If entry-criteria are standard across all programs, we can display them once in a reusable component. In this case, we wouldn’t want them displayed on the cards.
1-2 sentences introducing the entry requirements for the suite of programs.
Entry requirements
- One entry requirement
- One entry requirement
- Max of 3. Entry requirement
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“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”
–[First][Last], [Program Name] ,Class of [YYYY]
Fees & funding
Write an overview for tuition costs. Highlight flexibility in payment options and any potential financial support in a general, non-specific way. Include fee statement disclaimer below table.
This content should not exceed 350 ch.
NOTE: If more than 5 programs appear on the page, this table should be organized by degree level, not individual programs.
| Programmes | Credits | Cost |
|---|---|---|
| Degree level | XX-XX credits | £XXX cost per credit |
| Certificates | X credits | £X,XXX total tuition |
*Programme fees are reviewed annually and are subject to change each academic year. The fees listed above are for the academic year [20XX-XX].
NOTE: For the section below, this should be used to highlight a specific funding opportunity, payment option, or discount, if applicable. Max of 2.
Ranking & accreditation call-out header (H2)
Provides a space to highlight the institution’s awards, recognition, rankings, admission/retention/graduation stats for the school.
NOTE: Minimum of 2, Max of 4 cards.
## Ranking
## Ranking
## Ranking
## Ranking
This space can also be used to further expand upon any other brand-specific value props mentioned in the overview or fast facts section of the page.
Do not exceed 350 ch.
[Optional] We have the option to feature accreditation badges below this content. Please include any accreditations you’d like to feature within the content creation document.
[RB] General Faculty Header (H2)
Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.
- Active practitioners connected to the industry and where it’s going
- All faculty doctorally prepared
- Their real-world experience brought into the classroom
- Low student ratios, more individualized instruction
- Mentorship and support throughout the program
- No limit to items listed, but should be generic to apply to all programs
NOTE: [Optional] Faculty Spotlights below. If more than one, will be placed in slider. Max of 2.
[RB] About the University Header (H2, 75ch)
This is a reusable content block that gives a brief overview of the university, and the brand-level value props of the institution. Highlights to hit include the university values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.
The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.
[RB] Online Learning Experience Header (H2, 75ch)
This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.
The content in this block should be a minimum of 375 ch. and a maximum of 500 ch.
[RB] Request More Information
Request InfoSources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Only root domain should be used (i.e. https://administrationjobs.com/ vs. https://administrationjobs.com/career-advice/public-administration-careers/).
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
Growth Marketing/AF and IMM Teams
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- Accreditation logos/badges (if applicable)
Design Team
- Image(s)
