Reusable Content - tUX Demo Site

Reusable Content Block (RB) Guidelines

CONTENT TEAM NOTE: Please use appropriate spelling, language and date format used for UK partners.

The following blocks represent reusable content blocks (RBs) across the different types of tUX landing page (LP) templates.

Content Team Direction

Please view the tabs to read the content block descriptions for how to write the reusable content for these sections. These blocks only need to be written once. CAT will place content during upload.

Breaking the Blocks

If a RB needs to be broken for any reason, please reach out to the UX Team for direction, and make a note for both the assigned editor and CAT within the content creation document being used for review and upload. Connect with CAT to verify if content or section is a RB as needed.

Content Block Placement

The placement of where these RBs will appear within a template is denoted by “[RB]” in the section header of the templates.

NOTE: All hyperlinks, email addresses, and/or phone numbers on LPs (aside from the TY page), must be approved by the Growth Marketing team before implementing.

NOTE: Approved hyperlinks, email addresses, and/or phone numbers will be hidden from AF LPs unless the link is required for compliance. Otherwise, AF LPs will be the same aside from the additional “Highest Level of Education” RFI Field.

NOTE: Landing Page Header will display differently than the tUX Demo Site Header. Please refer to tUX Site Strategy for more details.

Common Reusable Content Blocks

RFI Copy

All LPs: RFI Copy (Right Side)

NOTE: Below is the standard RFI copy. No changes should be needed unless there is a nomenclature change or need to remove the Oxford Comma.

[RB] Request More Information

Complete this form to receive information about coursework, admissions, tuition, and more.

Visual Example

About Us

All LPs (except Brand): About Us

[RB] About the School Header (H2, 75ch)

This is a reusable content block that gives a brief overview of the school, and the brand-level value props of the institution. Highlights to hit include the school values, mission, accolades, and any additional brand messaging that should be included. This block will be featured on all program, vertical and suite landing pages. This block will NOT be used on the brand LP.

The content in this block should not exceed 500 ch.

Visual Example

Online Learning Experience (OLE)

All LPs (except Brand): OLE

[RB] Online Learning Experience Header (H2, 60ch)

This is a reusable content block that should briefly highlight the benefits and values of learning online, including statistics, school-specific info (special software, portal, etc.), and general info (student support, career services, etc.). This block will be featured on all landing pages.

The content in this block should not exceed 375 ch.

Visual Example

CTA

Suite/Multiprogram LPs: CTA

NOTE: Header and button wording should match the RFI.

[RB] Request More Information

Request Info

Other UK Specific Reusable Blocks

Discounts

All LPs: Discounts (International UK)

Discounts (ex., Early bird, refer a friend, alumni, and group discounts) (H2, 60ch)

This is a reusable content block that should briefly highlight tuition discounts that are available to the applicant. If terms and conditions apply, please include brief information about this.

NOTE: Button below is optional. Button text is flexible.

Find out more

Visual Example

Scholarships

All LPs: Scholarships (International UK)

Scholarships (H2, 60ch)

This is a reusable content block that should briefly highlight available scholarships to the applicant.

NOTE: Button below is optional. Button text is flexible.

Find out more

Visual Example

Funding Options

All LPs: Funding Options (International UK)

Funding options (H2, 75ch)

This is a reusable content block that should highlight funding options to the applicant.

NOTE: Button and button text is standard.

Funding options