Skip to content

tUX UK Microsite Certificate Overview 09.2025

Online [SEO Certificate Name] (H1, 70ch)

NOTE: Page’s H1 will appear above the sub-navigation.

NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.

Placeholder image alt text

Programme Value Prop Header (H2, 65ch)

Modality (Ex: 100% Online)

Duration (Ex: 2 years)

## Credit Hours

$### Cost Per Credit

NOTE: Icon content facts above are standard.

[RB] Request more information

Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.

NOTE: The phone number and county fields in the RFI will default to the partner’s country.

Elevator Pitch, Outcome-focused Header (H2, 75ch)

Header should communicate/reinforce key value props. Use bolding to emphasize key callouts. Reference programme WIKI sections for overview, strengths, distinguishable features, and the most important message for students to hear about the certificate programme. Include mentions for differences between getting a Dip versus a certificate.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

The content should be a minimum of 500 ch., maximum of 750 ch.

Certificate Benefits

  • Ex: One impressive valuable prop about the programme
  • Ex. One impressive fact–sentence narrative allowed, if needed
  • Ex. AACSB Accredited
  • Ex. No Application Fee
  • 3-5 value props or key facts about the programme. This content should not exceed 200 ch
Request Info

Curriculum, Benefit-focused Header (H2)

## Courses

Flexible Fact

Overview of the curriculum and the value the coursework will bring to someone seeking this certificate. Mention licensure/certification pathways if applicable.

This content should be between 1-2 paragraphs and should not exceed 550 ch.

Required [Certificate Name] Courses (H3)

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Optional Specialization Courses Listing in bullets*:

  • RIS 111 Course Title
  • RIS 222 Course Title
  • RIS 333 Course Title
  • RIS 444 Course Title

    • *This option is recommended if there are more than 3 specializations for the program and course descriptions are NOT needed to be displayed for each specialization, and a specialization page is being built out where specialization course descriptions can be displayed. If this option is selected, the Course Title should be changed to the Specialization Name.

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Pre-requisite: RIS 101 Lorem ipsum odor amet, consectetuer adipiscing elit.

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis.

Header copy:

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit
  • Ut maecenas curabitur felis conubia, condimentum consequat
  • Leo aenean sed tempor lectus, laoreet suspendisse
  • A leo interdum massa lacinia quisque dignissim, in aliquam parturient viverra
  • Venenatis risus vehicula integer, dignissim scelerisque egestas senectus, vel donecv

Partner-provided course description content. Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Partner-provided course description content.* Lorem ipsum odor amet, consectetuer adipiscing elit. Fermentum porta habitasse velit phasellus tellus lobortis ullamcorper volutpat. Conubia phasellus pretium massa augue mollis. Interdum natoque lacus consequat, amet cras aliquet. Cursus velit non pellentesque pretium senectus elementum litora. Id nisi suspendisse risus erat aenean blandit accumsan arcu. Natoque sagittis nisl posuere cras dis tortor sagittis nam. Facilisi vivamus sollicitudin libero tortor duis hendrerit vestibulum facilisis penatibus.

Pre-requisite: RIS 123 Lorem ipsum odor amet, consectetuer adipiscing elit.

*Disclaimer content can also live within this description space. (Ex. “*Field placement/practicum/internship courses must be taken during the second semester of the fourth year of the program.”)

Placeholder image alt text

Career Outlook, Outcomes-focused Header (H2, 75ch)

This section should be a high-level overview of the career outcomes related to the programme. Include a general narrative about the potential career path and 1 stat from a primary source.

Focus on most compelling career insights. Include career-relevant certifications and accreditations if not already covered on the page. Cite data, use BLS, PayScale (use superscript numerals for citations).

This section should not exceed 500 ch.

Top Careers/Industry, Outcome-focused Header (H3)

Job Title/Industry Stat ($/£)###,###/(%) per year1

Job Title/Industry Stat ($/£)###,###/(%) per year2

NOTE: Please feature a max of 2 career titles/industry stats in the cards above.

Differences between Dip and Certificate, flexible heading (H2, 75ch)

Present both the Dip and Certificate as alternative study paths by neutrally comparing key factors such as duration, depth of study, and typical learner goals, avoiding evaluative or promotional language. If applicable, please link to the master’s program or cert/dip options available.

Use parallel structure and balanced phrasing (e.g., “The Diploma typically…, while the Certificate typically…”) to ensure neither option is positioned as superior, only different in scope and commitment.

  • Bullet
  • Bullet
  • Bullet

This content should be between 1-2 paragraphs and should not exceed 550 ch.

Certificate Outcomes, Benefit-focused Header (H3)

  • One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
  • One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
  • One outcome per line Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
  • Max of 8 outcomes, unless more are required by accrediting body or partner’s programme director
Placeholder badge alt text

“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”

–[First][Last], [Program Name] ,Class of [YYYY]

Entry Criteria, Benefit-focused Header (H2)

[RB?] Application Deadline DD Month YYYY Semester QX YYYYY

Start DD Month YYYY Semester QX YYYYY

This section should be between 2-3 sentences and should not exceed 250-300 ch that encourage the user to start the application process.

[RB?] Online Application FormApply Now [Link to application form]
Degree and Minimum GPADescribe requirements for degree and GPA
TranscriptsExplain that official transcripts are needed
Transfer CreditsNote whether the programme accepts transfer credits or not. If yes, include the max number of transfer credits accepted
[Optional] Official [Test] Score(s)Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify
[Optional] Additional RequirementsPlease list any other programme requirements and/or wavier eligibility available
Admissions

NOTE: Button above is standard and links to the Brand admission hub page.

Fees and funding, Benefit-Focused header (H2)

[RB] $### Cost per Credit

## Total Credits

NOTE: Icon content facts above are standard.

Please provide a brief overview for the fees and funding for this programme.

Aim to minimize cost concerns and speak to long term ROI (stress value of the degree).  If affordability is a value prop be sure to stress. If scholarships and/or discounts are available, please provide details within this content block.

This section should be between 2-3 sentences and should not exceed 250-300 ch.

Tuition & Aid

NOTE: Button above is standard and links to the Brand tuition page.

NOTE: Faculty section is [Optional]. A max of 2 faculty members will be spotlighted.

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

  • Active practitioners connected to the industry and where it’s going
  • All faculty doctorally prepared
  • Their real-world experience brought into the classroom
  • Low student ratios, more individualized instruction
  • Mentorship and support throughout the programme
  • No limit to items listed, but should be generic to apply to all programmes
Image Placeholder

Name, Title, Programme

Faculty Spotlight: [Name]

Brief introduction (2 sentences)

No need for full bio

Credentials

  • Credential
  • Credential

Awards

  • Award
  • Award

Publications/Research

  • Work
  • Work

Faculty Spotlight: [Name]

Brief introduction (2 sentences)

No need for full bio

Credentials

  • Credential
  • Credential

Awards

  • Award
  • Award

Publications/Research

  • Work
  • Work
Image Placeholder

Name, Title, Program

[RB][Optional] Explore More [Parent Programme Name] [Specializations/Concentrations/Tracks,etc.]

2-3 sentences explaining that the are other unique specializations available for this programme to customize your study. Please include mention of the general/traditional parent programme and if the specializations/tracks are optional or required. Do not reference the # of specializations for the programme in this copy.

NOTE: This block will be used across all Specialization Overview pages associated with a specific parent programme. Example: RB for MBA Specialization Overviews and a different RB for MSCyber Specialization Overviews

UK Partners – Programmatic Pages: Short Course Overview

One sentence introduction of the program.

Do not exceed 150 ch.

[Optional] X (Specializations/ Concentrations/ Tracks/Majors Available

View Program

Sources and Disclaimer

  1. One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
  2. Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
  3. Style: Follow the partner’s style guide for source formatting.
  4. If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].

*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.

[Internal Information] Additional Page Needs

Content Team

  1. RB content: Refer to Reusable Content page for copy needs (for new site launches only) 
  2. Page Content (Word doc)
  3. Program Card Description: No copy needed for this page. Information will be provided in the tUX Program Card Copy document

SEO Team

  1. Keywords (for Copy Team)
  2. URL
  3. Meta Title and Description
  4. Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Program Short Name
    • Degree Level
    • Field of Study
  5. Which program(s) should appear in the “Related Programs” section, if applicable
    • Add comment within Word doc during review
  6. Site architecture changes: if this needs to get added to the main menu, etc.

IMM Team

  1. Freya Info (only needs to be provided once since all programs will be used across the microsite)
    • RFI List (with Salesforce Links to each program) 
  2. The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
    • Duration (open text box)
    • Format (one of the following):
      • Online
      • On-Campus
      • Hybrid
    • Total cost (open text box)
    • Total credits (open text box)

Design Team

  1. Image(s)