tUX Microsite International (UK) Traditional Programme Overview 04.2026
NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.
NOTE: Page’s H1 will appear above the sub-navigation.
NOTE: Not all pages may be needed depending on the SEO/UX Strategy for the project.
Programme Value-Prop Header (H2, 65ch)
Write high-level outcome-focused intro to the programme. This section should not exceed 250 characters.
[RB] Request more information
Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.
NOTE: The phone number and county fields in the RFI will default to the partner’s country.
Quick Facts
online
months/years duration
total programme fee. This can be paid in full or in instalments of £X,XXX per module
Elevator Pitch, Outcome-focused Header (H2, 75 ch)
Apply By: dd month, yyyy
Start: dd month, yyyy
This is the elevator pitch for your program. Use bolding to emphasize callouts. It may repeat some of the value props and data points that have been mentioned before to reinforce the program positioning. It should have an expanded storytelling approach to engage and motivate the prospective student to take action or explore the program at a deeper level.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
The content should be a minimum of 500 ch., maximum of 750 ch.
Programme Benefits
Short narrative (max 200 ch) OR
- Ex: One impressive valuable prop about the program
- Ex. One impressive fact–sentence narrative allowed, if needed
- Ex. AACSB Accredited
- Ex. No Application Fee
- 3-5 value props or key facts about the program. This content should not exceed 200 ch.
[Optional] [Program Name][Pathways/Tracks/Specializations/Concentrations/etc.]
Introduction to the specializations/tracks available for this programme.
This content should not exceed 650ch.
IMPORTANT COPY NOTES for user clarification to include in the introduction content:
- Make clear if the specializations are required or optional.
- If the specializations/tracks are optional, please emphasize the parent program’s general or traditional pathway to a degree.
- If only one specialization/track is offered along with the parent program, please still use this section to feature it using the card format below.
- Do not reference the number of specializations/tracks for the program in this copy.
- Highlight the value of specializations/tracks in that they allow students to tailor their studies to their career/goals, and gain valuable experience/skills in a specific area of study, which can make them more marketable to employers, etc.
NOTE: Please set the tab below that correlates to the program display option that meets your need for your Overview and create content based off that option’s layout.
Display for 1-4 Specializations
[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
[Program Specialization Name] (H3)
- Modality
- Duration
- # of Credits
The specialization description is an overview of the program and curriculum topics. If there are no compelling curriculum info, use a significant value prop –accreditation, degree is highly ranked, degree qualifies you for certification, etc.
The should be between 1-2 sentences and should not exceed 150 ch.
Display for 5+ Specializations
More Information About This Program
Click on each tab below to learn additional details regarding the program requirements and features.
NOTE: Heading and copy are standard. No copy action required.
Curriculum
Curriculum, Benefit-focused Header (H4)
Flexible Fact Ex: ## Courses
Flexible Fact Ex: ## Total Credits
Please provide an overview of the curriculum and the value the coursework will bring to someone seeking this program. Be sure to mention licensure/certification pathways, and program accreditation if applicable.
This content should be between 1-2 paragraphs.
Curriculum Value Props Header (H4)
Please feature a min of 2 and max of three value props below. If the program requires an internship/capstone/practicum/field experience, etc. Please use at least one of the curriculum value prop sections below to highlight that experience at a high level. Include hours and value of the experience. (Ex. Clinical nursing hours, the total hours required, and the value that comes from completing these hours to prepare for patient care, etc.)
Curriculum Value Prop Header (H5, 60ch)
Please provide a high-level overview of a specific course, curriculum theme, professional examination preparation, or any other program skills gained through the coursework that the program offers. (150 ch)
Curriculum Value Prop Header (H5, 60ch)
Please provide a high-level overview of a specific course, curriculum theme, professional examination preparation, or any other program skills gained through the coursework that the program offers. (150 ch)
Curriculum Value Prop Header (H5, 60ch)
Please provide a high-level overview of a specific course, curriculum theme, professional examination preparation, or any other program skills gained through the coursework that the program offers. (150 ch)
NOTE: Button above is standard and links to the program’s curriculum page.
Admission Requirements
Entry Criteria, Benefit-focused Header (H4)
[RB?] Application Deadline DD Month YYYY Semester QX YYYYY
Start DD Month YYYY Semester QX YYYYY
This section should be between 2-3 sentences and should not exceed 500 ch that encourage the user to start the application process. Cite key admissions requirements.
| [RB?] Online Application Form | Apply Now [Link to application form] |
|---|---|
| Degree and Minimum GPA | Describe requirements for degree and GPA |
| Transcripts | Explain that official transcripts are needed |
| Transfer Credits | Note whether the program accepts transfer credits or not. If yes, include the max number of transfer credits accepted |
| [Optional] Official [Test] Score(s) | Please place official test scores into this line if applicable, info on SAT/ACT, GMAT/GRE, etc. If test scores not required, please specify |
| [Optional] Additional Requirements | Please list any other program requirements and/or wavier eligibility available |
NOTE: Button above is standard and links to the program’s admissions page, if available, or the Brand admission hub.
Fees & Funding
Fees, Benefit-focused Header (H4)
Flexible Fact Ex: $## per Credit
Flexible Fact Ex: $## Total Tuition
High-level overview of the program fees. Aim to minimize cost concerns and speak to long term ROI (stress value of the degree). Add fee statement disclaimer.
This section should be between 2-3 sentences.
*Programme fees are reviewed annually and are subject to change each academic year. The fees listed above are for the academic year [20XX-XX].
NOTE: For site consistency, keep left column topics the same when possible. You may also include any reusable copy that may appear on all programmatic tuition pages. Ex: Other costs row.
Funding DetailsNOTE: Button above is standard and links to program’s tuition page, if available, or the Brand tuition hub.
“[Optional] The quote/testimonial should ideally highlight the online learning experience, outcomes of the program/brand, and/or value props of the program/brand. 350 ch. max is recommended for this content.”
–[First][Last], [Program Name] ,Class of [YYYY]
Career Outlook, Outcome-focused Header (H2, 75ch)
This section should be a high-level overview of the career outcomes related to the program. Include a general narrative about the potential career path and 1 stat from a primary source. Include career-relevant certifications and accreditations if not already covered on the page.
Focus on most compelling career insights. Include career-relevant certifications and accreditations if not already covered on the page. Cite data, use BLS, PayScale (use superscript numerals for citations).
This section should be between 1-2 paragraphs and should not exceed 500 ch.
Explore CareersNOTE: Button above is standard and links to the program’s careers page.
What You’ll Learn
Brief introductory paragraph of 2-3 sentences about the skills students will obtain through this program.
- One skill per line. Write the skill in a student-centered benefit.
- One skill per line. Write the skill in a student-centered benefit.
- One skill per line. Write the skill in a student-centered benefit.
- One skill per line. Write the skill in a student-centered benefit.
- No max.
NOTES: If no program outcomes are provided by partner, please just feature a skills list. CAT will adjust the layout upon upload.
Program Outcomes Header (H3)
NOTES: Header created above will be created at site launch and become standard across all overviews for that specific partner. If no program outcomes are provided by the partner, please just feature the “What You’ll Learn” section and a skills list of this section. If the program is associated with an accreditation org, where accreditation language is incorporated into the outcomes, please work with the IMM to obtain those outcomes.
- One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- One outcome per line. Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- One outcome per line Write the outcome as a student-centered benefit (i.e., Learn to ABC, so you can 123)
- Max of 8 outcomes, unless more are required by accrediting body or partner’s program director
[RB] General Faculty Header (H2)
Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.
- Active practitioners connected to the industry and where it’s going
- All faculty doctorally prepared
- Their real-world experience brought into the classroom
- Low student ratios, more individualized instruction
- Mentorship and support throughout the program
- No limit to items listed, but should be generic to apply to all programs
NOTE: Although content provided will be the same, below shows the possible display options. A max of 2 faculty members will be spotlight on the overview page(s).
Name, Title, Program
Faculty Spotlight: [Name]
Brief introduction (2 sentences)
Credentials
- Credential
- Credential
Awards
- Award
- Award
Publications/Research
- Work
- Work
[RB] Online Learning (flexible heading), H2 Header
Please provide a brief introduction of what students can expect from their online learning experience at the university/college. (3-4 sentences) Then follow up this intro paragraph with bullets to emphasize the benefits of online learning. The goal of this section is to entice prospective students to learn more about online learning and encourage them to visit the OSE page.
Example value props:
- Asynchronous learning format — listen to lectures, read texts, and complete coursework on your time
- Broaden your network — classmates from around the country and sometimes even the world
- Diverse classroom — peers with varying professional and personal backgrounds
- Immersive LMS (online classroom software) that is mobile-ready and puts the power of education in the palm of your hand
NOTE: Button above is standard and links to the brand OSE page.
[Optional] Related Programmes
NOTE: Programs list, if applicable, to be provided by SEO Analyst. No additional copy needed outside of program list. Should include dip/certificate options.
[RB] Frequently Asked Questions (H2)
Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.
NOTE: Wording above is standard. For additional details on programmatic FAQs refer to the program FAQs page.
The first step is to start your application.
If the previous answer is “no” please leave this blank.
If the previous answer is “yes”
Up to [#] credits may be transferred and applied towards the [program name]. You can learn more about our admissions policy here (URL to admissions page).
Provide the application deadline for the program in a sentence format and include linked text to the program admissions page.
Yes, the [program name] offers maximum flexibility and is available in a blended/hybrid format. This means you may opt to take some courses on campus if you wish, and others online.
OR
The [program name] is only available online. This allows you to study in the times and locations that are best for you throughout your entire program without a requirement of ever coming to campus.
Yes, the [program name] is pleased to offer the following scholarships [list below]
If the answer is no: Currently, school name] does not offer scholarships. Please consider the following options regarding finances:
- Complete the FAFSA® to determine financial aid eligibility. [school name’s] FAFSA® code is [xxxxxxx]
- Apply for a Sallie Mae loan
- Review our [payment plan](URL. note, school may not offer payment plans and this could be removed)
You should expect additional costs for [items]. You can learn more about all tuition fees here (URL to program tuition page).
Sources and Disclaimer
- One source number per reference; e.g., if footnote 1 and 5 use cite the same source, just use “1” for both references.
- Full URL should be used (i.e.https://administrationjobs.com/career-advice/public-administration-careers/ vs https://administrationjobs.com/) and hyperlinked to open in a new window.
- Style: Follow the partner’s style guide for source formatting.
- If the style guide does not dictate a format, use this format/AP guidelines: [Organization]. “[Title].” Retrieved [Month] [Day], [Year], from [URL].
*Disclaimer content (if needed) should be placed at the bottom of the page per UX best practices.
[Internal Information] Additional Page Needs
Content Team
- RB content: Refer to Reusable Content page for copy needs (for new site launches only)
- Page Content (Word doc)
- Program Card Description: No copy needed for this page. Information will be provided in the tUX Program Card Copy document
SEO Team
- Keywords (for Copy Team)
- URL
- Meta Title and Description
- Info for Online Programs page (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Program Short Name
- Degree Level
- Field of Study
- Which program(s) should appear in the “Related Programs” section, if applicable
- Add comment within Word doc during review
- Site architecture changes: if this needs to get added to the main menu, etc.
IMM Team
- Freya Info (only needs to be provided once since all programs will be used across the microsite)
- RFI List (with Salesforce Links to each program)
- The following programmatic values (some of this info is provided in the matrix; however, this info is still needed when launching a new program):
- Duration (open text box)
- Format (one of the following):
- Online
- On-Campus
- Hybrid
- Total cost (open text box)
- Total credits (open text box)
Design Team
- Image(s)