Reusable Content Block (RB) Guidelines

The following blocks represent reusable content blocks (RBs) across the different types of tUX landing page (LP) templates.

Content Team Direction

Please view the tabs to read the content block descriptions for how to write the reusable content for these sections. These blocks only need to be written once. CAT will place content during upload.

Breaking the Blocks

If a RB needs to be broken for any reason, please reach out to UX Content Strategy for direction, and make a note for both the assigned editor and CAT within the content creation document being used for review and upload. Connect with CAT to verify if content or section is a RB as needed.

Content Block Placement

The placement of where these RBs will appear within a template is denoted by “[RB]” in the section header of the templates.

NOTE: Content Team, be sure to follow brand guidelines and use appropriate spelling, language, and date format needed for UK partners.

General Reusable Content Blocks

RFI Copy

Micro and LPs: Multi-Page: RFI Copy (Right Side) (International UK)

NOTE: Below is the standard RFI copy. No changes should be needed unless there is a nomenclature change or need to remove the Oxford Comma.

[RB] Request more information

Complete the form below for detailed [programme] and pricing information and to be contacted by phone and email.

Visual Example

General Faculty

Micro and LPs: Multi-page: General Faculty

[RB] General Faculty Header (H2)

Brief introductory paragraph of 2-3 sentences. Use bullets when able to increase quick read and scannability.

Active practitioners connected to the industry and where it’s going
All faculty doctorally prepared
Their real-world experience brought into the classroom
Low student ratios, more individualized instruction
Mentorship and support throughout the program
No limit to items listed, but should be generic to apply to all programs

Visual Example

UK Specific RBs: Brand

Fees & Funding (Brand)

Brand: Fees & Funding CTA

[RB] Fees & funding CTA Header (H2)

Reusable content. Only write on partner launch. If financial aid opportunities are unique for this program (ex. scholarships, tuition discounts, etc.), please follow the notes below to create net-new content. Summarize available financial aid offerings. Acknowledge the student’s immense financial decision and point to financial aid options, such as FAFSA, scholarships, grants, etc. If scholarships are available, please provide details within this content block. Feel free to add a subhead for “Scholarships Available/Details” if needed to highlight this information.

This section should be a max of 300 characters.

Funding options

NOTE: Button above is standard and links to brand-level tuition and aid page.

Visual Example

OSE

Micro: Homepage: OSE Content

[RB] Online Learning Header (H2)

Online Student Experience copy.

This section should not exceed 300 ch.

Discover [Partner Abbrev.] Online

NOTE: Button above is standard and links to Brand OSE page.

Visual Example

FAQ

Micro: Brand: FAQs Intro (Copy)

NOTE: This RB will have the same wording, but in UK spelling, where applicable.

[RB] Frequently Asked Questions

Explore our FAQ page to find answers to questions you may have about the online programs.

NOTE: Wording above is standard.

Visual Example

UK Specific RBs: Programmatic

Entry Criteria Hub CTA (Programme Overview)

Micro: Program Overview: Entry Criteria Hub CTA

[RB] Entry Criteria Hub CTA Header (H4)

This section should provide a high-level overview of the admissions process for the school. Encourage students to apply now, or learn more about the process and speak with an enrollment/admissions counselor by calling (include phone number) or exploring the admissions hub.

This section should be between 3-4 sentences.

NOTE: Button below is standard and links to the brand admission hub.

Admissions

Visual Example

Entry Criteria Hub CTA (Programme Admissions)

Micro: Program Admissions: Entry Criteria Hub CTA

[RB] Entry Criteria Hub CTA Header (H2, 75ch)

This section should be a max of 300 characters.

NOTE: Button below is standard and links to the brand admission hub.

Admissions

Visual Example

Funding Options

Micro: Funding Options (International UK)

[RB] Funding options (H4, 75ch)

This is a reusable content block that should highlight funding options, including discounts and scholarship information.

This section should not exceed 250 characters.

Funding details

Visual Example